Top 13 Digital Marketing Trends for 2020

Digital marketing is formed by a lot of influencing parts – SEO, Social Media, PPC, marketing automation, and more. With ever-changing Google and Facebook algorithms, the emergence of new technologies and techniques keeps many digital marketing teams on their toes. But it is important to stay up-to-date on the upcoming trends to improve the clients' digital marketing campaigns.

As we've already entered a new decade and technologies continue to change at a faster pace, here are the digital marketing trends for you in 2020!

1.      Shoppable Posts:

As we know that social media is an inevitable part of online marketing, but you might not have observed the way people shop online. According to the recently released survey, 60% of Instagram users reported that they find new products on Instagram, and over 4,000 Pinterest users, which is approx. 70% said Pinterest helps them discover new products. This has made things easier for merchants as well as customers.

2.      Immersive Technologies (AR & VR):

AR and VR have gained huge popularity over the past few years and are swiftly becoming one of the topmost marketing trends. While VR is more popular, it is predicted that AR will outpace VR in 2020, and by 2021, VR won’t be able to defeat.

3.      Voice Search:

It has reported that approx. 25% of adults in the US own a smart speaker like Google Home or an Amazon Speaker. Besides, 31% of smartphone users globally use voice-activated search, like Siri, once a week. It is estimated that in 2020, 50% of all searches will be voice searches. This makes voice search one of the most significant online marketing trends of 2020.

4.      Smart Bidding:

Automation is not new in the digital marketing world. But thanks to the recent Google Ads updates, announced at Google Marketing Live! We presume automation and clever bidding to become the standard for many PPC account managers.

Google Ads depends on machine learning to optimize your bids, so you get the most value out of every conversion.

5.      Interactive Content:

According to researchers, 91% of buyers are seeking for more interactive content online, and in 2020, content marketing will turn its focus to give the people what they want. AR/VR, 360-degree video, Shoppable posts, quizzes, and polls are just a few examples of this type of content marketing.

Interactive content will be one of 2020’s highest marketing trends for a few reasons, which are mentioned below:

• This type of content is fresh and original
• It empowers visitors to stay on the page
• It’s incredibly shareable
• The shareability boosts your brand awareness

6.      Social Messaging Apps:

Social media apps are in trend; for example, Facebook Messenger, WhatsApp, and WeChat. But these apps aren't for chitchat. It is becoming one of the best ways for businesses to communicate with their customers. To put in statistics, Facebook Messenger views over 10 billion messages interchanged between individuals and businesses each month.

7.      Personalization:

Personalized marketing has paved its way in 2020. In the present scenario, consumers are bored of viewing nonexclusive ads that may not have anything to do with them. That’s where personalized advertising steps in. A company surveyed 1000 people, and 90% of them are impressed with personalized ads, finding it appealing.

8.      Chatbots:

Over the past few years, we’ve been talking more and more with bots. All thanks to artificial intelligence (AI) and machine learning! Chatbots are becoming more refined and capable of handling more complicated requests.

9.      Position “Zero” in SERP:

Position #1 is no longer the first spot in search results. Position Zero or “#0” position, the highlighted snippet of text that resembles before the search results, is now the top place, and it’s extremely coveted.

10.  Content marketing:

Is content still the king in 2020? You better consider it!

Not only does content manifest knowledge and expertise to potential customers reading your articles or pages, but it’s also what search engines put in their search results. To be precise, content fuels the fire that is your search engine optimization, so it’s best never to stop creating content. And in 2020, focus on creating interactive content and videos.

11.  Influencer Marketing:

Influencer marketing has been blooming for the past several years now, and it's showing no sign of slowing down anytime soon. Gone are those days when influencers with tens of thousands of followers were considered as "internet celebs." But now, companies are approaching people with much 1k social media followers to be influencers for their brands. Influential people on social media enable you to reach your target audience with a voice that they trust.

12.  Video:

Video has been the digital marketing must-do strategy in 2019 and it will rule 2020 as well. Besides adding videos to your social networks and on your website, live videos on Facebook Live and Instagram Live get watched three times longer than videos that aren’t live.

13.  Page Speed:

Page speed has been critical for several years, and it will continue to be for the success of your website in 2020. 25% of users will drop a page if it doesn’t load in four seconds. And they will not come back again. So focus on improving your page speed this year and watch your site’s performance.