The Top 100 Most Valuable Brands in 2022
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Brand Finance takes on the challenge of identifying the world’s most valuable brands in the world in its annual Global 500 Report. The graphics below uses data from the latest Global 500 Report in 2022 of Brand Finance.
A Full Breakdown of the Most Valuable Brands
With an increase of 35% since last year’s report, Apple retains its top spot on the ranking as the world’s most valuable brand, with a total brand value of $335.1 billion. Apple dominates the smartphone market, especially in the U.S., where more than 50% of operating smartphones are now an iPhone. This is the highest brand value ever recorded in the history of the Global 500 report.
After Apple, coming in a close second is Amazon with a brand value of $350.3 billion. This is not surprising, considering the tech giant has often found itself neck-and-neck with Apple in the rankings and has even come in first place in previous editions of the report.
Most Valuable Sectors
Over a third of the brands on the list fall into the tech and services sector. Combined, this category has a brand value of $2.0 trillion. Media is the second most valuable sector—19% of the top 100 brands fall under the media and telecoms sector, including Google, Facebook, and WeChat.
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COVID-19 is partly the reason for this, as media consumption increased throughout the global pandemic. For example, in the first nine months of 2021, Snapchat’s daily usage grew by 77%. As pandemic restrictions fade out around the world, and murmurs of a global recession threaten global economic growth, next year’s report could see some big shifts in brand value.
The Geography of Valuable Brands
When looking at where these brands are based, we see that the United States and China account for 75 of the top 100 brands on the ranking. Even more surprising—just six countries make up 95% of the list. Interestingly, European countries only make up 13% of the list.
Interestingly, European countries only make up 13% of the list, which is a testament to just how much Europe’s economic dominance has dwindled over the last few decades. Back in the 1960s, Europe accounted for nearly a third of the world’s total GDP. But by 2017, it had dropped down to 16%.?
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31/10/2022 |? Girbaud Bastiaans | Wealtheon Website?|?Contact Us
Source: Visual Capitalist | Brand Finance | Carmen Ang