Top 10 TikTok Alternatives in India [2024]

The short video platform revolution began with TikTok, transforming the entertainment landscape by allowing users to create, edit, and share videos between 15 seconds and three minutes. With over 1 billion users, TikTok became a global phenomenon, providing a stage for influencers like Faisu, Danish Zahen, and Riyaz Ali to showcase their talents and monetize their content. However, its ban in India spurred a surge in alternative platforms. Instagram Reels, YouTube Shorts, Moj, Chingari, ShareChat, Josh, Facebook Reels, Hipi, Snapchat Spotlight, and Moj Lite + [MX TakaTak] emerged as significant players, each offering unique features to capture and engage audiences. These platforms have continued the trend of short-form video content, empowering creators and businesses to reach vast audiences and drive engagement in a rapidly evolving digital ecosystem.

Best Alternatives to TikTok App: You Must Need to Know

#1. Instagram Reels

Instagram Reels, launched on August 5, 2020, quickly emerged as a major competitor to TikTok following its ban in India. Initially limited to 15 seconds, Reels offered a similar short-form video experience, allowing users to create and share engaging content. Its integration with Instagram's extensive user base provided a strong alternative for content creators and brands.

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#2. YouTube Shorts

YouTube Shorts, launched globally on September 14, 2020, is a short video platform similar to TikTok. Owned by Alphabet Inc., it allows users to post content ranging from 15 to 60 seconds. As a competitor to TikTok, YouTube Shorts leverages YouTube's vast user base, offering creators a powerful platform for short-form video content.

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#3. Moj

Moj, a live video streaming and short video platform, was launched on June 29, 2020, by Ankush Sachdeva, co-founder and CEO of ShareChat. Mimicking the features and functionality of TikTok, Moj quickly gained popularity, offering users a familiar experience for creating and sharing short-form videos, filling the gap left by TikTok in the Indian market.

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#4. Chingari

Chingari, launched in November 2018, is India's premier short video app where users can create music videos, dialogue clips, and more. By engaging with the platform, creators have the opportunity to earn money. As an alternative to TikTok, Chingari offers a robust space for Indian users to express creativity and connect with a growing audience.

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#5. ShareChat

ShareChat, launched on January 8, 2015, is India's No. 1 short video-sharing app. Creators can produce videos on trending songs and earn money through the platform. Available in 15 languages, ShareChat caters to a diverse audience, providing a vibrant space for creators to showcase their talents and engage with a wide user base across India.

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#6. Josh

Josh, launched in September 2020 by VerSe Innovation Private Limited, is India's largest short video app. It allows users to watch, share, and create engaging videos, helping them discover their mojo. With its vibrant community and diverse content, Josh offers a dynamic platform for creativity and entertainment, quickly establishing itself as a major player in the Indian market. After TikTok was banned in India, this platform was highly promoted.

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#7. Facebook Reels

In September 2021, Meta launched Facebook Reels, allowing creators to share entertaining content and earn money. Despite its potential, Facebook Reels has struggled to make a significant impact, failing to match the popularity and influence of TikTok. The feature aimed to capitalize on short-form video trends but has yet to gain substantial traction among users.

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#8. Hipi

Hipi, an Indian short video app, was initially part of the ZEE app when launched in June 2020. It was relaunched as a standalone app two years later. As a top alternative to TikTok, Hipi offers users a platform to create and share engaging short videos, catering to the growing demand for local content.

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#9. Snapchat Spotlight

Snap launched its Spotlight feature in November 2020 to boost downloads and attract more users. The feature encourages content creation by offering a daily pool of over $1 million in incentives. This significant reward aims to motivate users to contribute engaging videos, helping Snap enhance its platform and compete in the short video market.

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#10. Moj Lite + [Formerly MX TakaTak]

Moj Lite+ is a short video community app launched on August 2, 2022. Users can watch and engage with short videos set to trending songs, while creators have the opportunity to post content and earn money. The platform offers a streamlined experience for both viewing and creating engaging short-form videos.

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Conclusion:

In 2024, the landscape of short video apps in India has evolved significantly, driven by the TikTok revolution and its subsequent nationwide ban. This article explores the top 10 TikTok alternatives that have emerged, including Instagram Reels, Moj, ShareChat, and Moj Lite+ (formerly MX TakaTak), among others. Each of these platforms has carved out its niche, offering unique features for users to watch, create, and share short videos. Instagram Reels provides a seamless integration with Instagram's ecosystem, while Moj and ShareChat cater specifically to the Indian market with diverse content and regional languages. Moj Lite+ offers a streamlined experience for quick video consumption.

The article also delves into how creators on these platforms can monetize their content, leveraging various incentives and engagement strategies to generate income. Overall, these alternatives reflect a vibrant and competitive short video market in India.