Top 10 Things Your Marketing Should Be Doing For You

Consumers can now interact with brands on innumerable channels, from social media to customer service hotlines. An omnichannel approach ensures that the consumer has a positive, consistent experience on each channel.

A good marketing strategy is like a GPS for your business. It helps you know where you are, where you’re going, and what you need to do to get there.

Here are 10 things your marketing should be doing for you:

1. Reporting

Your marketing efforts should be generating data that reveals how well your marketing is working and what needs to change. Look for details regarding the metrics that matter to you on a regular basis (at least monthly).

2. Identifying what’s working and what’s not

A good digital campaign identifies where people are dropping off in the buyer journey so that you can fix it and make improvements. Revise or remove elements that aren’t working.

3. Recommendations for continuous improvement

Use your data to determine what changes will have the most impact on your bottom line. Revisit all of your hard work regularly. You should always be improving!

4. Where to spend your marketing dollars to see the most return on investment (ROI)

The right marketing strategy will help you determine how much (and where) you need to spend money in order to achieve your business goals.

5. Creating demand and warming up leads

Marketing is about creating demand for your products or services so that prospects want to come to you rather than the other way around.

6. Connecting you to your audience

When you're creating a new marketing strategy or campaign, think about what you can do to connect with your audience. Start by building your brand, creating a consistent voice and tone, and publishing content that will attract the right people. Then, you can begin to develop a relationship with potential customers. By showing up where they are online and in-person, you'll be able to make connections and build trust.

7. Building brand awareness

Marketing builds brand awareness, but it often happens on a deeper level than just getting your logo out there. Your marketing campaigns should be based on the principles of branding: consistency, trustworthiness, and relevance. They should also be targeted at the right people so that your message is heard by the right ears.

8. Mapping your marketing touchpoints

Your marketing should position your business as an expert in its field. This means providing information that's useful for customers and prospects alike—and it doesn't have to cost a ton.

9. Connecting the dots between all your marketing activities

How is that ad campaign doing? What about our Facebook ads? How many people are coming to our website? Are they engaging with us??That includes everything from email campaigns, social media posts, blog content, landing pages, calls-to-action (CTAs), event attendance and inbound leads. Take all of this information into account when determining how to best reach out to potential clients or customers

10. Understanding your audience at the deepest level

Marketing is so much more than just slapping a logo on an advertisement or creating a pretty website. It's the glue that holds all your business activities together and helps you create, nurture, and sustain relationships with your target audience.

Keep in mind: Being creative and thinking outside the box will ensure your brand stays ahead of the game.

As a marketing agency for IT providers, we often get asked to implement a strategy or launch a campaign. But what we really want to do is help you create a long-term marketing plan that will make your business more successful.