Top 10 Takeaways from LinkedIn 2024 Report

Just read LinkedIn's 2024 Report and got these top 10 notes that will help you to boost your sales. Let's get started.

But before let's see what is the new term "deep seller" and what makes a sales specialist a deep seller. Sellers who exhibit most, if not all, of these behaviors routinely excel within their sales organizations as top performers, or what we call deep sellers.

Deep sales is also an approach consisting of 3 habits: The 3 habits are

1. prioritize high-potential accounts,
2. identify and build key buyer relationships,
3. find hidden allies and timely intel for relevant outreach.

Only 18% of B2B sellers are deep sellers, or top performers, and nearly half are shallow sellers, or low performers.

Takeaway 1:

Sellers who adopt the deep sales approach are nearly 2X more likely to beat their number versus shallow sellers. If you miss your quota it means you are a shallow seller.

Takeaway 2:

Today, sellers understand that AI can help them succeed and they are eager to learn more about how to use it. Take advantage of AI as soon as possible. Because AI is the B2B sellers’ competitive advantage.

Takeaway 3:

Sellers using AI are much more likely to exceed their quota. 75% of salespeople who exceeded their quota use AI.

Takeaway 4:

Deep sellers are more likely to use a sales intelligence platform. Over 60% of deep sellers utilize sales intelligence tools to prioritize high-potential accounts, which is significantly higher than shallow sellers (15%).

Takeaway 5:

Meeting in person is still important for both B2B sellers and buyers.

Takeaway 6:

Half of buyers maintain long-term relationships with sellers — and 54% purchase from them again.

Takeaway 7:

Despite market uncertainty, buyers and sellers both believe that budgets will increase in the next 12 months.

Takeaway 8:

Conducting industry research is the difference maker.

Takeaway 9:

Deep sellers have 7 or more contacts with purchase influencers within an account.

Takeaway 10:

When sellers ask for feedback from buyers, it builds trust.

Implement these takeaways and share your experience with us in the comment below. Good luck!