Top 10 Takeaways from Gordon Glenister on Influencer Marketing

I thoroughly enjoyed having Gordon Glenister on my show. Here are the top 10 takeaways from his appearance.

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1. Authenticity in influencer marketing: People connect with relatable influencers who don't over-promote products; deep and meaningful relationships are key for trust and loyalty.
2. Female dominance and community building: Women dominate influencer marketing due to their ability to build communities and be trusted communicators.
3. Content relevance and type: Success in influencer marketing requires delivering niche, targeted content that is educational, inspirational, and entertaining.
4. Influencer-first approach: Align values and build relationships with influencers before collaboration; help them grow their audience and nurture their community for more effective campaigns.
5. Personalized engagement: Avoid generic messages and engage with influencers on a personal level, demonstrating research and understanding of their work.
6. Measuring engagement and relevance: Use tools to analyze influencer demographics and engagement rates for selecting the right influencer, focusing on quality relationships over quantity.
7. Harnessing nano-influencers: Recognize the potential of nano-influencers with high engagement and relevance; gift products without payment for organic promotion.
8. Influencers in cause-related campaigns: Leverage influencers for cause-related campaigns, combining big names with smaller-scale promoters for maximum impact.
9. Balancing guidance and authenticity: Provide necessary information without overly scripted briefs, allowing influencers to maintain genuine content.
10. Success factors for influencers: Passion, endurance, consistency, and authenticity are crucial for nurturing audiences, creating standout content, and staying ahead of trends.

About Gordon: Gordon Glenister is a global influencer marketing expert, host of Influence the global podcast and best selling author of influencer marketing strategy.? Gordon Founded the Branded Content Marketing Association, Influencer division in 2018 and is a keynote speaker on influencer marketing. He is also a writer for the London Evening Standard