Top 10 SEO mistakes

Top 10 SEO Mistakes marketers do and How to avoid them!

April has been so far the month full of insights on SEO for me! So following the theme, here are the top 10 SEO Mistakes marketers do!

#1: Neglecting SEO audit?

Many marketers tend to ignore the importance of SEO or forget to work on it for a long period of time. Without consistent website performance analysis the website ranking will easily fall to the last pages of search engine results - consequently falls the number of client traffic to the website over time. Do your SEO audits and keywords analysis as frequently as possible. Liana Services advice is to analyze your website at least every 3 months.

#2: Website without HTTPS status

This is a serious issue also overseen too often. 404 Page errors and inaccessible website content is not only a frustrating experience for your potential customer but will also damage your SEO ranking heavily. Analyze the issue in detail and identify what causes the errors on the website.

#3: Keeping content on the website that is outdated

Content plays one of the most important roles in digital marketing and its importance will only increase over the years. While you forget to update content on your website, search engines find those pages irrelevant for the search results and lower your ranking. But most crucially, you are losing potential customer traffic to your website.

My advice here is to simply plan beforehand and stay consistent with content creation for your website to maintain website visibility.

#4: Not optimizing Internal and external links

Link profile is a crucial technical SEO aspect of your website. Remember to check that all internal and external links are working properly and not pointing to a wrong page or server.

#5: Some pages are not Indexed

Google can miss indexing several pages on your website for various unknown reasons. One way to fix this is to quickly check how your site is being crawled and what pages are still not indexed with tools like Deepcrawl and then make sure to allow those pages to be crawled on your your robot.txt file - next wait for some time for Google bots to crawl your site again and find those pages to index.

#6: Not being mobile-friendly

This could happen due to your website not being styled and layout not being sized and? optimized for all mobile devices. Check this quickly with many Mobile friendly test tools on the web.??

#7: Slow page loading speed

Sometimes too many JavaScripts and CSS files on your website pages slow down the page loading speed drastically. Resize JavaScript and CSS code by using shorter names for variables to compress files.

#8: Missing Meta description

Too often it is the case where website pages have missing H1 tags, page titles do not include keywords or images have no alternative text. Fix this easily and quickly at the site backend and improve your SEO ranking almost immediately.

#9: Not following Google updates and SEO trends

Digital marketing management is an ever evolving role that requires constant study and practice. Do not neglect following and learning new information DAILY. Especially when it comes to Google algorithm updates and SEO trends. Follow @Liana Technologies page for relative news in digital marketing and make sure to subscribe to SEO guru @Neil Patel???

#10: Not seeing value in investing on SEO Optimization service

Digital marketers can have a huge load of work with multiple projects in hand at the same time. Marketers take way too many tasks on themselves, disregarding the value of hiring an external agency to handle a part of the workload. SEO optimization by itself is a voluminous job and requires constant attention. Hire a professional to take care of your SEO if you can not stay consistent with updating your site ranking.

Oftentimes, marketers and business owners simply prefer to invest more into paid media as it provides instant results. However, it is important to remember that organic marketing, such as SEO optimization, in the long run guarantees greater results and higher return on investment.

?To conclude, I would like to highlight how crucial SEO is for the business’ growth. It is a simple formula -? The higher is your ranking on search engines - More customers and brand awareness your business receives.

There is certainly a huge value to SEO optimization. As it brings your website organic traffic your marketing ROIs are higher than with any other channel.?

Let me know if you have any questions and we will be happy to help you with your website optimization work.

Happy SEO optimization everyone!?