Top 10 SEO Experts Share How To Get Into SEO

If you're interested in breaking into the SEO industry, there are plenty of experts to turn to. They have earned their place as some of the world's top experts and possess an abundance of knowledge that they are willing to share with you.

Some of these SEO experts also maintain a blog where they provide practical strategies to stay ahead of Google and your competition. To stay informed on the newest SEO developments, be sure to follow them on LinkedIn, Twitter or Facebook.

1. Rand Fishkin

Rand Fishkin is widely regarded as the world's top SEO expert. His vast expertise in search engine optimization has allowed him to assist millions of people around the world in improving their websites' rankings on Google.

His guidance on how to get started in SEO is invaluable for both novice and experienced practitioners alike. He offers a wealth of tips and tricks for improving search engine rankings, from keyword research to link building.

2. Aleyda Williams

If you're thinking of pursuing a career as an SEO, it's essential to learn the necessary steps. You'll need to familiarize yourself with the terminology, read some books and websites related to search engine optimization (SEO), and become proficient in Analytics and technical SEO techniques.

Fortunately, there are numerous resources that will teach you the tricks of the trade. These include books, blogs, webinars and online courses.

SEO can be a challenging field to master, but it can also offer great rewards if you're willing to put in the time and effort. The top SEO specialists possess both knowledge and skillset that will enable success. We've curated this list of 10 of the best experts for this purpose - both top-notch influencers as well as those voted the best by their communities.

3. Sandy Rowley

Sandy Rowley is a digital marketing expert and Top expert in SEO. She has founded several startups, excelling in massive organic rankings for some of the worlds top brands. She now runs Reno Web Designer, Evolve Agency and A private SEO Tutor program. She operates an innovative digital marketing agency located in Northern Nevada.

She began her journey in SEO by creating content that helped clients leverage email, websites and directories to acquire new customers. This work enabled her business to double every year.

Her expertise was recognized by record companies and celebrities such as Universal Records, HARPO Studios, Martha Stewart, Aerosmith and Gwen Stefani.

After years of working with large brands and celebrity clients, she decided to shift her focus onto smaller startups looking to develop social networks and websites. Drawing upon her expertise from working with international record companies, she was able to help these startups outrank their competition through effective SEO strategies.

Her focus today, is helping small business compete in an ever more demanding marketplace.

Rowley specializes in strategic SEO strategies, that increas the authority of her clients website and brand over time.

Building a moat of trust around the companies in her care.

4. Tim Soulo

Today on the podcast, we chat with Tim Soulo, the CMO of Ahrefs - an industry leading SEO toolset. He provides his advice on getting started in SEO and provides some tips for ranking content effectively. *Check out his How the F*CK SEO podcast here: https://anchor.fm/how-the-fxck-marketing/episodes/Ep-28--Tim-Soulo--CMO-at-Ahrefs--How-to-design-SEO-content-that-converts-readers-and-drives-tangible-business-growth-eqne3k

Tim is an expert in SEO and digital marketing, having worked in this space for more than a decade. His research includes data-driven SEO studies as well as numerous marketing guides.

He is an in-demand speaker at digital marketing conferences around the world.

He is an invaluable resource for search engine optimization (SEO). His blog posts and videos often contain useful tips that you can apply to your own online marketing campaigns. You can find more of his work on his website, YouTube channel and Twitter profile; follow him to stay abreast of all the latest trends in this space!

5. Heather Lloyd-Martin

In this episode, we speak with Heather Lloyd-Martin, an internationally acclaimed pioneer in SEO copywriting. With 17 years of experience under her belt, she's an experienced expert when it comes to search engine optimization best practices.

She loves teaching writers how to craft effective content. Additionally, she's a frequent presenter at events such as Darden School of Business, Search Engine Strategies, SMX and Small Business Marketing Unleashed.

She believes the best way to break into SEO is by conducting keyword research and then implementing it. While this takes time, the effort will pay off in dividends for your business in the end. Furthermore, building an audience through content marketing is another great benefit of investing in SEO.

6. Neil Patel

Neil Patel is an internationally-renowned internet marketing expert, having assisted millions of businesses around the world. As co-founder of Crazy Egg, Hello Bar and KISSmetrics, Neil has shared his years of knowledge at more than 100 web marketing conferences.

He is the founder of NPAccel, a full-service digital marketing agency that specializes in online marketing and SEO for small business. With an enviable reputation within the industry and consistently receiving top rankings on Google, this firm continues to thrive.

Neil takes a unique approach to helping others break into SEO. Instead of expecting anything in return, he strives to assist individuals as they build their businesses and watch them flourish.

7. Ethan Smith

Ethan Smith is an intriguing new contestant on Too Hot To Handle season. He looks like the British version of a Greek demi-god, covered in tattoos and sporting lush hair.

He's an avid dirt biker, gym goer and Instagrammer who enjoys cuddling people (which is allowed on the show). In addition to his role on the reality show, Ethan also runs Graphite Growth Agency with help from companies like Masterclass, Thumbtack, Robinhood and Medium with their SEO and content strategies.

Ethan discusses how startups used to thrive solely off of SEO ten years ago, but that no longer works. He emphasizes why it's essential to follow Google's guidelines when creating an SEO strategy instead of relying on your own assumptions; this way, you can guarantee your site is doing exactly what Google wants it to in order for it to rank highly.

8. Barry Schwartz

Barry Schwartz is the CEO of RustyBrick, a New York Web service firm that specializes in customized online technology. Additionally, he writes articles for Search Engine Roundtable and Search Engine Land about SEO tactics.

He's been blogging about SEO for 17 years and is an authoritative source of knowledge about the search industry. He often breaks major Google stories and provides practical advice to marketing pros and small business owners alike.

Today on The Search Engine Journal Show, Barry talks to us about his career in SEO and the evolution of the industry. He also debunks some common myths about search engine optimization (SEO) and what needs to change for it to remain effective.

9. Danny Sullivan

Danny Sullivan is one of the premier SEO experts in the world and an expert on search engines. He founded Search Engine Land, a premier industry publication that provides news and information related to search engines, SEO strategies, and SEM tactics.

He co-founded Search Engine Watch, a sister site that covers topics in digital marketing. In 2017, he retired from his position as Chief Content Officer at Third Door Media after 18 years in that capacity.

Danny Sullivan has been in this industry for some time and he knows exactly how to make an impact. His expertise in search marketing is well-documented, and he shares his wisdom on "Startup Grind."

10. Britney Muller

Britney Muller is a former senior SEO scientist at Moz and founder of Pryde Marketing. Her mission is to research, create educational content, share industry expertise, and communicate SEO trends directly to product teams.

She has an enthusiasm for SEO and data science. With a background in machine learning and AI, she enjoys exploring new technologies related to search engine optimization (SEO) and digital marketing.

She specializes in large website SEO. For such sites, the process often requires more technical know-how such as database knowledge, SQL, RegEx and Python programming.

She has extensive expertise working with developers to improve their website structure and backlinks. She believes the most successful SEO specialists are those who comprehend their clients' objectives and business. Furthermore, she encourages clients to form personal connections with their experts so they feel confident in their abilities and recommendations.