Top 10 sales triggers and how to track them: IPOs

What is the trigger?

An IPO (initial public offering) sales event trigger refers to an event that can lead to the sale of company shares. It is when a private company offers its shares to the public for the first time, allowing investors to buy a stake in the company.

What does it tell you?

An IPO sales trigger can tell a salesperson several things about the company, depending on the specific trigger and its context. Here are some examples:

• Company performance?– if the IPO is tied to changes in the company's financial performance (perhaps highlighted in a recent financial results announcement), such as revenue growth or profitability, it can give the salesperson an indication of how well the company is doing in its industry. This can be important information, as it can indicate market demand for the company's products or services.
• Market conditions?– shifts in consumer behaviour or economic trends can also impact a company, leading them to IPO. A successful IPO suggests there is significant interest in the company’s services and products, and with stronger backing, is likely set for new growth.
• Investor sentiment?– this is another event that heavily indicates investor confidence. In short, a lack of interest suggests this company could be on shaky ground. In contrast, one that is flooded with investor interest spells good things for the company in question. This event can then also be tied to further changes in investor sentiment, such as changes in the stock price.

Why is it in the top 10?

An IPO can provide valuable information about the company's financial and strategic position, as well as the broader market conditions in which it operates. However, IPOs are complex financial transactions that involve many stakeholders, and the impact of an IPO can indicate a number of things. As market intelligence, IPOs can reveal a huge amount about the future growth potential of a company.

How to track it?

Again, with a combination of Google Alerts and company press releases pages, you can get a good idea of the IPOs that might interest you. However, to get the most thorough coverage, you’ll want to be checking the stock exchanges routinely.

Some of the bigger exchanges you might want to consider in the Western market would include:?London Stock Exchange?(London, UK),?New York Stock Exchange?(New York, USA),?National Association of Securities Dealers Automated Quotations?(New York, USA),?Euronext?the European stock exchange group with multiple locations including Amsterdam (Netherlands), Brussels (Belgium), and Paris (France), Deutscher Aktienindex (Frankfurt, Germany), Xetra (operated by the Frankfurt Stock Exchange and used primarily for trading German equities and other financial instruments), and?SIX?Swiss Exchange (Zurich, Switzerland).

Estimated time to track

Hours. Unfortunately, to do this right (and thoroughly), there are no free shortcuts. Yes, your saved searches and alerts will notify you of a good number of IPOs, but if you’re really looking to get ahead of your competition, you’ll want to know about them all – that's where a sales trigger market intelligence platform will really help you cut back on your admin time!