Top 10 Retirement Trends To Watch

Hello LinkedIn community,

I have been working on a new retirement ad campaign and have been doing some research this week on this topic.

Retirement is a fascinating topic and the more I read about this, the more I feel good and bad about financial advisors.

Good because there are a lot of opportunities for you guys to go and tap into.

Bad because - In spite of so many online resources, thousands of financial advisors, the problem of retirement seems to be getting worse.

The retirement stats I’ve been reading are shocking. Retirement is more of a new chapter than the old.

Most people look forward to a different kind of retirement, a time of true freedom, where they enjoy time with their families and engage in activities that they like.

I came across this article online that listed 101 retirement statistics on Due.?

I’d like to share the top 10, or what caught my attention.

• 13 percent of all non-retired people in the United States have no assets saved up for their retirement.
• The average retirement length is 18 years.
• Approximately 56 percent of Americans do not know how much money they will need for retirement.
• For people between the ages of 55 and 64, the median retirement savings was just over $107,000.
• A minimum of $5 million is required to retire early.
• For you to maintain your lifestyle in retirement, you will have to save between $500,000 and $1 million.
• About one-third of Americans are not confident that they will have enough money to retire comfortably.
• Half of Americans with retirement accounts have made an early withdrawal.
• Women make up 33 percent of those without a retirement plan. There are just 24 percent of women who have written down their retirement strategy.
• Social Security is the primary source of income for 79 percent of retirees (93 percent of those over 65).

Hope you found this useful.

Now there is something important to think about.

How are you taking advantage of this massive opportunity and challenge?

?

Do you think social media is a place to find some of these people?

?

Are you using a proper strategy to outreach or attract (ideally both) to grow your investment, annuity or insurance practice?

If not,?why?

Social platforms provides you with access to data and information to find people who need help of a financial advisors.

For e.g. we have found LinkedIn to be a very effective channel to

1. Build your brand and platform
2. Educate people on various topics
3. Engage with people in meaningful conversation (this is not as easy as it may sound)
4. Get people to have a serious discussion
5. Help them by making them your clients if they are a good fit

Similarly, Facebook Ads are still very effective to interject in people's news feed and make them think

For e.g. We have a retirement ad running right now, that is consistently producing leads at about $39 for the past 3 months.

The topic we are driving the leads to is "Tax Free Retirement" and idea that is making people stop and say - "wait a second, is it possible to have tax-efficient retirement"

Tax increase is part of the trend and with all the government debt, it would not be wise to think that taxes are going to increase on virtually everything.

So you get my point. Use these trends to drive "meaningful prospecting"

Don't be lazy and post company provide automated content post (that all looks the same)

By the way...if you need help with this stuff

Let's talk - click here to schedule a strategy session where we can do a proper assessment of your social media strategy and show you our process, proven, perfected and constantly improved for the past 3 years and used by over 450 financial advisors.

Don’t wait,?

?Learn how to

• Make LinkedIn work,
• Make Facebook ads work,?
• Find a market niche,?
• Create your offer,?
• Build a funnel,
• Track data and metrics
• Create a repeatable process,?
• Build proper services,
• Help more people,
• Improve your sales skills,
• Build your brand,
• Use technology,?
• Using data intelligence,?
• Join a community of advisors,?
• and a lot more.

Book now, what are you waiting for? It’s free.

You waited enough and have been thinking about it for too long. Let's not think but do.?Let's do this together right now.

Thanks and hope you found this helpful.

Deepak Patel