Top 10 Reasons Your Small Business Needs Great Website Design

When you are unable to speak to your users, clients that’s when the role of the website comes in. And the role becomes more prominent when your business is small. At that point of time losing a single potential lead is like losing an opportunity. A single client can change the picture of your business. “Good design is good business,” the second president of IBM, Thomas J. Watson, famously told Wharton students in 1973.

Imagine a situation when your user is visiting your website, but it becomes difficult for him to understand about your business and he is having a terrible experience instead. You will lose him and all of his references forever. And when it will keep happening, it will cost you 100s of users daily. And mind it that’s a big loss.

You might be thinking, what went wrong SEO is perfect, marketing is perfect, the product is perfect and the team is perfect. Then what’s wrong with the business?

Well, that’s your website. Yes, because your website is global speaker of your business. That’s the first place where your user is interacting with you and when this experience is bad, it doesn’t matter how good is your product and services, you gonna lose that user and ultimately business.

Here, are few things to consider while designing your website:

1. A Good website design means

For me, a website means ‘Business’. And most of us, good website design is one “which is looking good”. But that’s just a small part of it. A website which is looking good not necessarily helps you in getting good business. A good website design means, simplicity, visibility (UI), usability and user-friendly (UX). It should have simplicity in terms of color combination and placement of elements, all the important elements need to be easy-to-use, hassle free flow, call-to-action at all necessary places. Avoid all sort of redundancy, whether it’s text, images, characters, colors, it should be balanced. The most updated version of website design is ‘Material UI’. Most of the website designers and freelancers follow material UI defined principles.

2. UX is the twin brother of UI.

For a website design, both UI and UX are equally important when it comes to a good website design. The term “UX” is relatively new, the concept of user-friendly design has been there for generations. UX may cost you some money now, but it definitely gonna pay you back in no time. UX leads to the customer satisfaction in very first interaction with your users.

When your first interaction is so satisfactory, it reduces the cost of customer acquisition, customer support, instead, increases retention. Even if your UI is good but you kept UX secondary, you will get secondary results.

3. Invest now, reap forever

During the first year of Amazon, Jeff Bezos invested much more in user experience (UX) than in advertising the product. Currently, the way Amazon is leading over their competitors we all have witnessed ourselves. That was an investment in the product, not the cost. Similarly, we have to invest in making our website UX best, later it will itself start making money for making it better by the time. We have multiple examples available, like Facebook, Apple, Google, Airbnb, these company outperformed because of the better user experience even when the similar products were already existing. Hire website designer who has expertise in UI and UX, and understands your product and users well. Remember it’s an investment.  

4. The first impression is the last impression

We all must have heard that phase at some point of time in life. And we know how true it stands. So, same is with your website. Your products website is your first interaction with your users, and it should be able to leave the best impression.

The message should be very loud and clear. Your homepage must have all the ingredients to answer all the questions of the user. If any of the answers are missing, and your website design fails to convey the right message, you will lose your potential buyer. Right from the logo, to tagline, to colors, placement of elements, call to action all counts in when it comes to good website design. The dimension, color, and position of each element should work together and creates a clear path to understand your interface. All these things have a great impact in driving users and sales by way of SEO.

5. Good website design means good business

A good website design, increase the rate of conversion from user to your customer. This is what most important for an entrepreneur or a businessman. A website should have a very clear message and call to actions placed beautifully where user have maximum tendency to buy your product. A good website designer, have this expertise but you are the one who should know what to be placed. If you don’t have the web designer and web developer with you, you can hire freelancers. A freelancer is a good choice for small business, as they are much more pocket-friendly than having your own team.

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