Top 10 Reasons: Why professional firms like CA/CPA, CMA, CS, Advocates should go for the Digital Marketing for their Practice

Digital Marketing is something inevitable or unavoidable in today’s world. Why? Simply, first, if you want to grow your business, you need to market it and second, in today’s world digital marketing is the most desirable option. In fact, today still it seems to be an option, but going forward, within a couple of years, you will be left with no other option other than the digital marketing.

Why digital marketing is most desirable? 

1. Outreach:

Digital marketing can increase your reach to drastically larger audience or prospects, which you can’t even think in the conventional marketing.

2. Visibility

Digital marketing can drastically enhance your visibility. As a professional services provider, you need to create your personal brand as well as business brand i.e. brand of your professional firm.

3. Communication

The communication strategies of the digital marketing such as live webinars, evergreen webinars, video mails, explainer videos, web-conferencing, white board communications, email campaigning etc.–can reduce the communication duration and communication gaps and increase the lead generation probability. You can further communicate effectively from the comfort of your home or office and no need to waste lot of time in commuting and travelling.

4. Speed

Digital tools helps to increase the speed of marketing as well as speed of execution, speed of service delivery, speed of communication and so on.

5. Economy

The biggest benefit of the Digital Marketing is “Economy” or “Low Marketing Spend” compared to the conventional marketing techniques. In the fraction of cost of the conventional marketing techniques, you can have same or even better results from targeted digital marketing.

6. Targeting

Digital Marketing is aimed at SHARP TARGETING, that means you can drive your marketing efforts basis your target audience or prospects i.e. people which really need your services, and no need to reach out to the people who really don’t need the type of services / products, which you offer. Sharp targeting is not possible with the conventional marketing.

7. Networking

“Network is your Net worth”, which is not just a saying but a fact. It is not merely the size of your network, but quality of your network. Digital tools help in executing effective digital networking strategies, by which you can have more effective and closer networking and which can yield more benefits out of your network.

8. Feedback to Feed-forward

Digital tools enable you to convert your feedbacks into feed forwards to improve the quality of services and client experience. Clients can give prompt feedback through digital tools like survey forms. Based on the feedback from the clients, employees and other stakeholders, you can always feed forward to your execution and operational team. 

9. Growth Hacking

There are various techniques for growth hacking for exponentially growing your business or practice. Digital marketing offers various Growth Hacking Strategies and Techniques, otherwise not feasible in conventional marketing.

10. Globalize

The best benefit of the Digital Marketing is that you can globalize your firm by reaching to the prospects all over the world, who want your services, but you don’t know! What you have is an expertise, which is sought not only people from your city or your country, but it is sought by the people across the globe and it is only the Digital Marketing, which can help you find out such people or help such people finding out you.

DIGITAL PRACTICE

Digital Marketing is just one of the components of overall Digital Practice. Rather, now it is a time to transform your conventional practice into the digital practice. If you want to know more about the Digital Marketing, Digital Branding, Digital Networking, please join my special WhatsApp groups for Digital Practice. WhatsApp on +91 74 0004 0005.

 I am Chartered Accountant with specialization in International Taxation and EPC Projects Structuring. By passion, I am a digital enthusiast & mentor and help professional firms like CA, CPA, CMA, CS, Advocates / Law Firms, Valuers, Merchant Bankers, Actuaries etc. in learning the digital marketing, digital branding, digital networking, growth hacking, advanced digital funneling, practice automation etc. to exponentially grow their practice.