Top 10 PPC News-Parade from Feb 21 to 28, 2025
1) Some GAds may have stopped on 2/28 till 3/3 - Google has confirmed that some ads may have stopped serving from 2/28 to 3/3, without specifying what happened and what kind of campaigns were involved
2) The Enhanced cpc on March 15 will leave us (it's time to test something else) - If you're interested in doing some comparison experiments with other automatic bidding strategies, you'd better do it now :-)
3) How to (properly) audit Ad Sets in a MetaAds campaign - A complete and professional audit is easy, if you know how to do it ( Jon Loomer )
4) 7 reasons why PMax campaigns could be "stealing" impressions from search ads - Brad Geddes explains how to professionally run PMax campaigns together with search ones
5) Optimize your budget or scale at the right time and in the right way - Ameet Khabra shared a small guide to budget optimization in Google Ads
6) New functionality for Adv+ catalog ads - Dario Zannoni noted that it is now possible to automatically match the best partner ads used in other campaigns to product catalog ads
7) How Big Query ML can help you optimize a GAds account - Nice post by Jason Tabeling explaining how to leverage the Machine Learning tool in Big Query to optimize Google Ads campaigns
8) New social validation labels in Meta Ads - Bram Van der Hallen reports new "brand highlights" (wordings that recall interactions with ads or the advertiser's site) to promote social validation of the brand
9) The option to target new high-value customers is coming - Thomas Eccel reports that Google is releasing this new feature intended to give priority in ads to high-spending users
10) New features for brand protection in Snapchat - The social network of the little ghost has released a new feature to choose the available repositories (broad, standard or limited)
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May the ROI be with you! And... more peace for everyone!
PS: Please comment if you think I missed something important (I'll consider next week! :-) Thank You.
I simplify Google Ads for businesses who want results, not excuses.
1 天前I appreciate the shout-out and am so glad to hear you enjoyed the read, Gianpaolo Lorusso!
Web marketer | From Italy, in Japan since 2005｜Love marketing, technology, discoveries
2 天前Gianpaolo, thank you for the mention!
World's Top 50 PPC Expert, Paid Search Association Board Founding Member
2 天前This week's hat-tips go to Jon Loomer, Brad Geddes, Ameet Khabra, Dario Zannoni, Jason Tabeling, Bram Van der Hallen, Thomas Eccel, Mark Lee, Alexandre Falck ??♂?
Le Mage du SEA | Expert Google Ads | Ex Havas et WPP | Ex CMO | ?? Gestion +20 M € Budget | Top 3 Expert Paid Ads ????
2 天前Thanks for the mention :)