Top 10 PPC News from October 11 to 25, 2024

1) When a PMax meets a Shopping campaign, the Shopping campaign is no longer dead :-) - Google has announced that PMax campaigns will no longer have absolute priority over Shopping.

https://support.google.com/google-ads/answer/15535462 Official announcement

https://www.dhirubhai.net/feed/update/urn:li:activity:7254464736791019522/ Not exactly enthusiastic comment by Martin R?ttgerding

https://www.dhirubhai.net/feed/update/urn:li:activity:7255487870751096833/ The new feature is already operational ( Kirk Williams & Ginny Marvin )

2) Watch out for MetaAds "automatic adjustments" - You thought that only Google would push its "automatic recommendations" but no… Meta must have thought it was a great idea :-) - Anu Adegbola

https://searchengineland.com/meta-automatic-adjustments-ad-accounts-concerns-447720

3) The latest news in MetaAds - Very busy week in Meta. Dario Zannoni and Bram Van der Hallen explain a series of new features just released.

https://www.dhirubhai.net/feed/update/urn:li:activity:7254824338372124672/

https://www.dhirubhai.net/feed/update/urn:li:activity:7253521585393811456/

https://www.dhirubhai.net/posts/bramvanderhallen_facebookads-updates-activity-7254377835031597057-b2i4/

4) What are "Fallback" Shopping campaigns and why do they work - Andrew Lolk explains how to set up fallback campaigns that take over from the main ones when they experience visibility drops.

https://savvyrevenue.com/blog/fallback-shopping-campaigns/

5) Google Personalizes Shopping SERPs with AI - Big Transformations Announced for Shopping Tab with Personalized Experience Thanks to Artificial Intelligence

https://blog.google/products/shopping/google-shopping-ai-update-october-2024/

6) Nice recap of the latest news in PMax - Georgi Zayakov summarizes the latest important news released by Google in Performance Max campaigns

https://www.dhirubhai.net/feed/update/urn:li:activity:7255101537239089153/

7) Why you might want to reconsider targeting in Meta Ads - Jon Loomer explains how and why he changed the way he runs campaigns in Meta

https://www.jonloomer.com/5-meta-ads-tests-targeting/

8) Linkedin announces new promotional tools coming soon - New tools to push live events and Thought Leader Ads announced by Linkedin

https://www.dhirubhai.net/pulse/helping-brands-engage-influence-buyers-new-advertising-crj9c/

9) Google releases shareable ad previews - You can now share a preview of responsive search ads with customers Barry Schwartz

https://www.seroundtable.com/google-ads-adds-sharable-ad-previews-asset-experiments-final-url-expansion-38296.html

10) AI-powered reports are coming to GAds - Hana Kobzová tried and shared some observations on the new interesting feature (for now available only in the English interface).

https://www.dhirubhai.net/feed/update/urn:li:activity:7253717145748983808/

EXTRA CONTENTS

Pre-order ADworld Experience 2024 videos with an extra 20%OFF until Monday 10/28 - ADworld Experience

Webinar on the latest updates in Google's PMax & Meta's Advantage+ with me & Dario Zannoni - Channable

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