Top 10 PPC News from Jul 26 to Aug 2, 2024

Versione italiana: https://www.adworldexperience.it/top-10-notizie-ppc-dal-26-luglio-al-2-agosto-2024/

1) GAds updates for AI asset generation & PMax reporting - Google has announced a series of very interesting enhancements. Ginny Marvin (GAds Liaison) made a clear and impeccable recap (as usual).

https://www.dhirubhai.net/feed/update/urn:li:activity:7224293043670065152/

2) Conversion actions that really pay in Meta Ads - Kevin Kovach and Bram Van der Hallen have shared two great posts that basically say the same thing: conversion data fed to Meta are the key element for success

https://www.dhirubhai.net/feed/update/urn:li:activity:7225043530736427008/

https://www.dhirubhai.net/feed/update/urn:li:activity:7224764221660553217/

3) Clarity (Microsoft) and Google are developing new reporting features through natural language processing - Very interesting the prompt examples shared by Josh Silverbauer???? ??♂? (on Clarity, which we all hope will let us miss Google Optimize a little less) and Aleksejus Podpruginas (GAds)

https://www.dhirubhai.net/feed/update/urn:li:activity:7224297368077103105/

https://www.dhirubhai.net/feed/update/urn:li:activity:7224035848957132800/

4) The latest updates in MetaAds - The usual nice recap by Bram Van der Hallen (text extraction, adv+ targeting, multiple conversion options in leads campaigns, customer list updates)

https://www.socialmediatoday.com/news/meta-expands-ai-chatbot-more-regions-adds-new-functionality/722194/

5) Nice mini-guide to Max Performance optimizations - Mike Ryan has shared a nice post with a recap of many of the most effective best practices for optimizing Performance Max campaigns

https://smarter-ecommerce.com/blog/en/google-ads/decoding-pmax-seasonality-adjustments/

6) Digital Ads Benchmark Report for Q2 2024 - Karooya Technologies shared the latest executive summary of the well-known quarterly report on online advertising curated by Tinuiti

https://www.karooya.com/blog/digital-ads-benchmark-report-by-tinuiti-q2-2024/

7) Reddit launches Lead Generation Ads (and blocks all bots except Google’s) - It looks like Reddit is serious about its advertising platform (& probably made a deal with Google)

https://www.business.reddit.com/blog/reddit-launches-lead-generation-ads-powered-by-zapier-integration

https://www.reddit.com/r/OpenAI/comments/1eh6fit/reddit_ceo_says_microsoft_needs_to_pay_to_search/

8) 7 Ways to Promote GAds Promotions - Michelle Morgan shared a nice recap of the most effective ways to highlight offers in Google Ads

https://www.wordstream.com/blog/promotions-in-google-ads

9) New PMax Options to Drive high value new customers - Mihai-Adrian Ciurea was among the first to share some new targeting options that have appeared in Performance Max campaigns (& added a few interesting highlights)

https://www.dhirubhai.net/feed/update/urn:li:activity:7224031558297427968/

10) New diagnostic tab on advanced conversions increasingly available in GAds - Thomas Eccel reminds where the new tab can be found and what data it reports

https://www.dhirubhai.net/feed/update/urn:li:activity:7224033901843759105/

EXTRA CONTENTS

GoogleAds will automatically import supplemental feeds (now Sources) & rules in GMC Next ( Kirk Williams )

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May the ROI be with you! And... more peace for everyone!

PS: Please comment if you think I missed something important (I'll consider it next week)!