Top 10 PPC News from Jan 24 to 31, 2025
1) Demand Gen are expanding (sunsetting Video Action campaigns too) - Google announced a series of new features for DGen campaigns, including the expansion to GDN and the upgrade from Video Action campaigns
https://blog.google/products/ads-commerce/new-demand-gen-features-2025/ official announcement
https://www.dhirubhai.net/feed/update/urn:li:activity:7290997123934777346/ timeline transition from Video Action Campaign to DGen
2) More Meridian for everyone :-) - Google releases its open-source Marketing Mix Model to all advertisers
3) Deep dive in your brand protection campaign CPCs - Andrea Atzori shared yet another case of brand protection campaigns with absurd costs per click (be careful to use the same method for non-brand campaigns though)
4) Not all automatic applied recommendations are made equal - Brad Geddes shares some thoughts on automatically applied recommendations to absolutely avoid and those that are worth considering
5) Meta eliminates the "Audience Types" option in Adv+ Catalog Ads - It will no longer be possible to add specific audience types in Advantage+ catalog ads, but custom audiences remain ( Andrew Hutchinson )
6) Facebook Ad Trends in 2025 - Michelle Morgan shared some interesting observations on the future evolutions we can expect in Meta
7) New Telegram Alert Script for Stopped Campaigns - Giuseppe Scollo shared a new script that notifies you on Telegram if your campaigns are no longer making impressions
8) How to Optimize Your Campaigns for Amazon Sellers - Nice post by Kirti Rana on optimizing campaigns where you can't track conversions
领英推荐
9) GAds Audience Tracking (or Viewing) Issues on January 22nd and 23rd - Slav Kolchev reports significant drops in audience tracking in Google Ads, and judging by the comments, the issue seems to be quite widespread
10) Keep talking to your leads in Messenger - Jon Loomer reports a new feature in MetaAds that lets you immediately start a conversation in Messenger after collecting a lead
EXTRA CONTENTS
PPC global statistics Q4 2024 - Kenshoo Skai
Paid Search Association Conference on Feb 12, 2025 - Paid Search Association
Registration to ADworld Experience 2025 is open (& price will soon rise again) - ADworld Experience
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1 个月This week's hat-tips go to Ginny Marvin, Andrea Atzori, Brad Geddes, Andrew Hutchinson, Michelle Morgan, Giuseppe Scollo, Kirti Rana, Slav Kolchev, Jon Loomer & Skai / Kenshoo