Top 10 PPC News from December 13 to 20, 2024
1) (Impressions) for PMax placements are back - Sites where PMax ads appear are again visible via scripts (unfortunately only impression data) but the first ways to use them are already live
https://www.dhirubhai.net/feed/update/urn:li:activity:7273629201595801601/ (blocks garbage sites by Nils Rooijmans )
https://mikerhodes.circle.so/c/script/?affiliate_code=d5611b (update of the famous control script by Mike Rhodes ?? )
2) Brand protection with Target Impression Share + cpc limit or manual cpc + rules? - Ruben Runneboom shares a very interesting way to create brand protection search campaigns that I had never thought of
3) 2024 Statistics on Social Media Ads - Social Media Today, LLC posted a report that confirms the dominance of Meta Ads in the US in paid social media + a link to very interesting global statistics on Social Media Ads
https://www.socialmediatoday.com/news/social-media-ad-spend-by-platform-infographic/736103/ https://e.infogram.com/_/y2XmIj64kx3Vk4tJ91oO
4) Selective brand blocking is coming to PMax - Mike Ryan is among the first ones to report that Google is testing the possibility of excluding the brand list blocks in PMax only for shopping ads
5) MetaAds news for "creative freshness" and why visibility metrics in EU are declining - Bram Van der Hallen shows the new report on the freshness of creatives and explains why coverage and duration of video views could decrease in European accounts
6) Negative keywords in PMax are being released with an eyedropper - Ginny Marvin confirms that they are in the beta phase and will be released in early 2025 + have a look at the help page (already online)
7) Black Friday and Cyber Monday Details - Frederick Vallaeys shared aggregated data from Optmyzr accounts showing that BF beat CM in GAds sales this year (but not overall)
8) Do Meta Ads audiences stop updating If You don't use them? - A test by Jon Loomer seems to confirm that if you want always updated data, you need to continue using the segments involved
9) Mandatory Brand Guidelines in PMax from January 20, 2025 - The way to add advertiser's name and logo will no longer be among asset groups, but at campaign level
领英推荐
10) Linkedin launches the latest news for 2024 - Here comes the official explanation for some new in-depth data, data driven attribution and lead quality optimization (requires connection with the CRM)
EXTRA CONTENTS
Microsoft Clarity integrates a new dashboard for Google Ads ( Josh Silverbauer???? ??♂? ) & will require cookie consent in EU in 2025 ( Enrico Pavan )
2025 call for speakers published - ADworld Experience
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May the ROI be with you! And... more peace for everyone!
PS: Please comment if you think I missed something important (I'll consider next week! :-) Thank You.
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Co-Founder & President, Analytics & CRO Director at Analytics Boosters | MAS Italy Chairman | Int. Keynote Speaker
2 个月Thanks for the mention. You can find the english version of the guide under analyticsboosters.com
Optmyzr Brand Evangelist/Top 25 PPC Influencer/International Speaker/SEJ's Ask The PPC
2 个月Great overview and thank you for the shout out ?? Hope you're able to enjoy a lovely holiday ??
Singing & Dancing Analytics Wizard | Head of Analytics & CRO at From the Future | GA4, Piwik Pro, Google Tag Manager, Amplitude, Microsoft Clarity, Convert | Philly-Based Entrepreneur | Musician, Songwriter & Producer
2 个月Thanks for the mention!
World's Top 50 PPC Expert, Paid Search Association Board Founding Member
2 个月This week hat-tips go to Nils Rooijmans, Mike Rhodes ??, Ruben Runneboom, Mike Ryan, Bram Van der Hallen, Ginny Marvin, Anu Adegbola aka TheMarketingAnu, Frederick Vallaeys, Jon Loomer, Navah Hopkins, Anthony Higman, Josh Silverbauer, Enrico Pavan May the ROI be with You! :-)