Top 10 Pet Product Trends Retailers Should Stock in 2024

The pet industry in 2024 is evolving at a fast pace, with innovations that cater to both pet needs and owner preferences. To stay competitive, retailers should focus on emerging trends that appeal to modern pet owners. Here’s a look at the top 10 pet product trends retailers should consider stocking this year, along with practical tips for selecting these products and meeting customer expectations.

1. Smart Pet Tech

With the rise of smart technology, pet owners are increasingly investing in devices that enhance their pet's daily life. Products like GPS trackers, smart feeders, and interactive pet cameras are in high demand, allowing owners to monitor, feed, and entertain their pets even when they're not home. Retailers should consider stocking products that integrate with mobile apps and offer user-friendly features, as these are more likely to attract tech-savvy customers who value convenience and control.

2. Sustainable and Eco-Friendly Products

Sustainability has taken center stage across many industries, and pet care is no exception. Eco-friendly pet products, such as biodegradable waste bags, recycled-material toys, and sustainable food packaging, appeal to eco-conscious pet owners. Retailers should prioritize brands committed to environmentally friendly practices and consider sourcing from suppliers with eco-certifications. Highlighting the environmental benefits of these products can attract customers who care about reducing their carbon footprint.

3. Natural Ingredients in Pet Food and Treats

Pet owners are more health-conscious than ever, often extending this awareness to their pets’ diets. Products with natural, organic, and limited-ingredient formulas are trending as pet parents seek foods and treats without artificial additives. Retailers should stock pet food that caters to specific dietary needs—such as grain-free, single-protein, or hypoallergenic options—and provide clear ingredient transparency to reassure discerning buyers.

4. Health and Wellness Products

As pets are increasingly seen as family members, pet health and wellness have become a priority for many owners. Products like supplements for joint health, dental care items, and CBD products for anxiety are seeing rising demand. Stocking wellness items can help retailers position themselves as a source for both preventative care and treatment options. Partner with suppliers who offer veterinarian-recommended products or clinically backed ingredients to gain customers’ trust.

5. Customized and Personalized Pet Items

Pet owners love to personalize items, reflecting their pets' unique personalities. From customized collars and leashes to engraved bowls and ID tags, personalization adds a special touch that many customers are willing to pay extra for. Retailers can offer in-store customization options or partner with vendors that allow for custom orders. Personalization can differentiate a store’s product lineup and add an emotional appeal that builds customer loyalty.

6. Pet Supplements and Alternative Health Products

Beyond basic wellness, the popularity of holistic and alternative health products continues to grow. Items like CBD treats for stress relief, supplements for skin and coat health, and natural calming aids are increasingly sought after. Retailers should ensure these products come from reputable suppliers with clear labeling, as transparency about sourcing and ingredient quality is crucial to gaining customer confidence in alternative health products.

7. Fashion-Forward and Functional Pet Apparel

Pet clothing is more than just cute—many owners seek functional apparel that protects their pets from weather elements. Look for items like raincoats, winter jackets, and protective footwear that are both stylish and functional. Offering a variety of sizes to fit different breeds is key, and choosing eco-friendly materials can also appeal to environmentally conscious shoppers.

8. Interactive and Durable Pet Toys

Interactive toys provide mental stimulation, prevent boredom, and promote a healthy lifestyle for pets. Puzzle toys, treat-dispensing toys, and durable chew toys continue to dominate as bestsellers. Retailers should stock toys that cater to different types of play, such as fetch, tug, or self-entertainment, and emphasize durability. Customers value toys made from non-toxic, pet-safe materials that can withstand wear and tear.

9. Pet Subscription Boxes

Pet subscription boxes offer a curated experience, giving pets and their owners something to look forward to each month. Retailers can create their own subscription service, curating boxes with popular products like treats, toys, and grooming items, or partner with an existing subscription brand to feature their products. Subscription boxes help retain customers by establishing a recurring relationship, and themed boxes or seasonal variations can keep customers engaged year-round.

10. Pet-Safe Home and Cleaning Products

As pets become integral parts of families, pet-safe home products are gaining traction. Items like pet-safe cleaning solutions, stain removers, and odor eliminators appeal to owners who want to maintain a clean, fresh-smelling home without risking their pets’ health. Retailers should emphasize the safety of these products and choose brands that highlight the non-toxic, hypoallergenic nature of their ingredients.

Conclusion

The pet product trends of 2024 highlight a shift toward health, sustainability, and personalized pet care. By stocking these trending items, retailers can meet the evolving demands of pet owners who are willing to invest in high-quality, purpose-driven products. Retailers who understand and respond to these preferences can position themselves as go-to resources, helping to build lasting customer loyalty.

Pet product trends

Smart pet tech

Eco-friendly pet products

Natural pet food

Pet wellness

Custom pet products

Pet supplements

Sustainable pet apparel

Interactive pet toys

Pet-safe cleaning products