The Top 10 MOST Important SEO Tips You Need to Know

The Top 10 MOST Important SEO Tips You Need to Know

Are you just starting with Search Engine Optimization (SEO), or are you one of the many seasoned veterans? Regardless of where you are on your SEO journey, there are bound to be a few things you may have overlooked in terms of doing them well and doing them right. That is the purpose of this list: to serve as a reminder and an instruction-type guide to some important practices that can improve your site's visibility in the search engines. As it is a compilation of ten tips, feel free to jump around and read what you like as a whole or as individual entities.

1.?Optimize for Low-Hanging Featured snippets

Optimize for featured snippets if you want to increase the number of people who visit your site and stay on it. Featured snippets are those little boxes that appear at the top of Google search results, which contain information pulled directly from a page on your website.

2.?Create Branded Keywords

Branded keywords are keywords that relate directly to your business or product. If you own an electronics store called "Best Buy," then "Best Buy" would be one example of a branded keyword. The goal with branded keywords is not only to rank well for them (which is often challenging) but also to use them as anchor text when linking out to other sites—which can help improve your rankings in Google's organic results.

3.?Focus on a Specific Topic

When writing content for your website or blog, focus on a specific topic. If you write about too many different things, it will confuse visitors, and they won't know what they should click on next.

For example, if you have an eCommerce store selling products for dogs, then make sure all of your content focuses on dogs and dog products only. Don't mix topics like cats or horses unless they relate directly to dogs (e.g., cat food).

4.?Use the Google Search Console (GSC)

This is great for anybody who wants to track their website's performance or monitor their rankings over time - it's free, easy to use, and has a lot of helpful information about how people find your site online. I highly recommend using it if you want to track your progress over time or make changes based on data rather than guesswork/experience alone (which is not always accurate).

5.?Mobile Optimization

Mobile optimization is the most important SEO tip that you need to know. If your site is not mobile-friendly, you will lose a lot of traffic. The best way to ensure your site is mobile-friendly is by using Google's mobile-friendly test tool. You can also check your performance on mobile using Google Analytics' Mobile User Experience report.

6.?Image Optimization

Images can be very helpful for SEO because search engines can use them to identify and categorize content better than text alone. However, there are two things that you need to keep in mind when optimizing images for search engines: alt attribute and file name. The alt attribute provides a textual description of an image when it cannot be displayed (for example, if an image fails to load) or when it has been removed from its original context (for example, when used as part of a post). The file name should contain keywords related to the image contents for it to be indexed by search engines.

7.?Update Old Pages

Many businesses have old pages on their sites that are no longer updated regularly. This can happen when a new product or service hasn't been launched yet, but you don't want it on the website until it's ready. It also occurs when there is an old page on your site which isn't very relevant anymore and needs an update.

You should look at each of these pages and ask yourself whether they're still useful or if they could be improved in any way. If so, then update them! If not, consider removing them altogether and using a 301 redirect to point visitors back to another page on your site instead.

8.?Fix Dead Pages with Backlinks

If you have dead pages on your site, they may be hurting your SEO. Dead pages are pages with no incoming links and no search engine indexing. This can cause issues with the overall health of your website and decrease the value of other pages on your site.

Add a link from another page on your site to the dead page to fix this problem. If you don’t have any other pages that are relevant to that one, try adding a link from an unrelated page that has some good internal linking structure. For example, if you have a blog post about electronics, but it doesn’t have any links pointing to it directly, add a link from another blog post about computer repair so that Google can find it more easily.

9.?Improve Your Organic CTR (Click-through Rate)

A high click-through rate (CTR) indicates that users find your search results relevant. The higher your CTR, the more likely people will click on your listing and visit your website.

Make sure you have strong meta descriptions and titles for each page on your site and alt tags for images. These are what show up in search results and help users decide whether they want to click through or not.

10. Do An Industry Study

This is one of the best ways to discover how people search for products and services like yours. You can do this using tools like Google Trends or Bing's keyword. You can also use social media monitoring tools like Hootsuite or Sprout Social to see what people are saying about your industry and see if any keywords pop up again and again. You can even use competitor analysis tools like SEMrush to see what keywords your competitors rank for. The goal is to find out what terms people use when searching for things related to your business and then make sure that you include those terms on your site, blog posts, etc.

Wrapping Up

So there you have it – some of the most helpful SEO tips for future-proofing your site. And although this list is by no means exhaustive, it's nonetheless an excellent start to ensuring that your site will rank highly in the search results months and years from now. After all, if you implement these into your digital marketing strategy today, they might help you stay a step ahead of your competition tomorrow.

LPS has served some of the greatest companies around the globe, and they are always looking to better their customer service and provide their customers with the best possible experience. If you are looking for professional SEO services, then LPS is the name you can trust.