Top 10 Mobile App Analytics Tools

Building a mobile app is only half the battle… Once that’s been accomplished it’s time to move on to optimising your app and monitoring the behaviour of your app users. And with over 2.7 billion smartphone users and over 4 million apps worldwide, competition is getting fierce. In order to be successful, businesses have to stay sharp and offer a good mobile app experience to their customers. But how can they know if they’re on the right track? More specifically, Enter mobile app analytics tools…

In this article, we will outline our top 10 favorite mobile app analytics tools, along with pricing for each. Check it out…

What are mobile app analytics tools?

Mobile app analytics are a developer’s best friend. Tools that analyse the performance of your mobile app help you gain a good understanding of how your users are behaving and how the app can be optimised to reach your goals.

Finding a suitable mobile app analytics tool, however can be a challenging and sometimes daunting task. Here are 15 mobile analytics tools to help you decide which one is best for your business.

Note: the tools listed below are in no particular order.

1. Firebase

Firebase is a mobile platform (backed by Google) that is used for developing apps that will help grow your user base on iOS and Android. From analytics, databases, messaging and crash reporting, you can analyse everything in one central location. Firebase is also integrated with other Google products such as Google Ads and AdMob.

Pricing: Free (Spark plan) / $25 (Flame Plan) per month / Custom (Blaze Plan)

Website: www.firebase.google.com

2. Adjust

Adjust is a mobile marketing solution used for understanding and analysing customers in-app. It works in platforms such as Cordova, Android, iOS and Windows. With this platform, users can also segment customers based on criteria and goals they set, as well as perform A/B Testing and Cross-Promotional marketing. You can also – of course – track all events that take place in-app and sync that data with a BI platform or dashboard.

Pricing: basic plan starting from $129 / custom and business plans with more cost and more features

Website: www.adjust.com

3. AppsFlyer

AppsFlyer is a marketing analytics and mobile attribution platform catered to mobile app marketers. It includes features such as user acquisition attribution, people-based attribution deep linking, smart banners and of course, performance metrics. It works with various platforms such as iOS, Android, Windows, Unity, Amazon and TvOS.

Pricing: 30-day free trial, custom plan upon request

Website: www.appsflyer.com

4. App Annie

App Annie is a mobile analytics and market data platform. With this platform, users can track competitors and identify best performing app marketing activities. App Annie is capable of measuring over 50 different metrics to improve mobile strategy including revenue, competitor app downloads, user demographics, usage and more.

Pricing: Free (limited features) / Custom plan upon request

Website: www.appannie.com

5. Flurry

Flurry Analytics is a free mobile analytics software package for iOS, Android, and Windows. This easy-to-use platform allows you to track new users, active users, sessions and more. You can also measure and analyse activity across your entire app portfolio (including crash and user acquisition analytics). Not to mention, it’s very easy to install, requiring just three lines of code.

Pricing: Free

Website: www.flurry.com

6. AppDynamics

AppDynamics (now part of Cisco) has a product called Application Performance Management that can perform application mapping, dynamic baselining and code-level diagnostics. Some of the most popular features include: auditing, cloud migration and monitoring, activity tracking, DevOps adoption and more. Keep in mind with this tool, however, that there is going to a bit more training involved in the onboarding process.

Pricing: Upon request

Website: www.appdynamics.com

7. Mixpanel

Mixpanel is one of the more popular mobile analytics tools among mobile professionals – especially when it comes to crunching a range of data points and understanding the overall user journey on multiple channels. It is codeless, meaning there is no code required to track app metrics. Mixpanel has two different plans called engagement plan and people plan. Both plans have free, monthly, annual and enterprise choices for customers according to the count of data points.

Pricing: Free (Starter with limited access)/ $779 (Growth) per year/ Custom (Enterprise)

Website: www.mixpanel.com

8. Localytics

Localytics is a cloud-based analytics and marketing platform. This mobile analytics tool targets every customer from media, retail, travel, business and lifestyle. The retention feature is particularly interesting for users. This feature generates an analysis that pinpoints reasons for business problems, such as drop-offs, low conversion rates and reduced client retention. The platform also provides personalized (in-app) messaging, customized notifications and recommendations.

Pricing: Priced according to data volume

Website: www.localytics.com

9. Google Analytics

Google Analytics is a free tool that works great for in-app analytics. It also has a premium version designed specifically for enterprises and provides information that is more detailed. It is available in iOS, Android and many other platforms. It doesn’t matter the size of your market, how many mobile apps downloads and traffic you generate, this free tool can help you track performance seamlessly.

Pricing: Free

Website: www.marketingplatform.google.com

10. Apple Analytics

Apple App Analytics is a free mobile analytics tool for…you guessed it: iOS. Apple Analytics tracks app store impressions, user engagement, as well as provides user segmentation tools. Their sales and trends section gives you insight into which of your apps or in-app subscriptions are the most popular. Using this data, you can make the necessary adjustments in your app to attract your new users as well as retain existing ones.

Pricing: Free

Website: www.developer.apple.com

Which mobile app analytics tool will you choose?