Top 10 Mistakes Hospital Sites Always Make (And How to Fix Them)

Your hospital’s web team is probably in a rush to push out the newest technology or get out a site update. All while juggling the pressure of budget and time constraints, keeping up with emerging technology, and dealing with a lack of digital expertise. Despite your best intentions, you’re probably making some missteps on your hospital’s site—just like many of your competitors. But you can start fixing them today.

How to Fix Common Mistakes on Your Hospital’s Site

Even if you can only address one of these, you’ll greatly improve your site and boost patient engagement.

• Base Decisions on What Patients Really Do: Marketing and IT teams have a decidedly internal focus. However, they’re not the people using the site—patients are. Think patient-first when making decisions, and be willing to change course based on what patients really want and need from your site.
• Test & Customize the Search Experience: Users are increasingly relying on the search bar to get where they need to go, especially when they land on any page from Google (not the home page or a landing page). Spend time planning, strategizing, and testing the search experience to make it easier for users to find and digest search results.
• Start Tracking Metrics Now: Without analytics, you can’t understand the impact of new site updates or campaigns. And if you do gather metrics, you’re probably paralyzed by the amount of data. Start tracking metrics that are driven by your goals. Measure data over time and use it to start identifying patterns and problems. This information will spark ideas for short-term and long-term improvements.

Fix These Mistakes to Stand Out (In the Best Way)

You don’t have to wait for a major redesign to address the UX problems on your site. Chip away at them day-by-day and continue to pave a defined path that better serves patients’ needs. Fixing these common mistakes is guaranteed to save budget, bring a stronger return on investment, and create a better, patient-centered experience that sets you apart from the competition.

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Ready to learn how you can further improve your hospital’s site??

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