Top 10 Magento Development Trends for the upcoming Year 2020

Did you know Magento powers 1% of the internet? It might not seem much but if you consider that there are right now 1.5 billion websites, then it would seem surprising indeed that specific software like Magento has such dominion over the e-commerce niche.

Shopping websites are taking over steadily in the last few years, so of course, software like Magento gained popularity. And their popularity is not unfounded. They have amazing features, stellar support, and seamless user experience among other things.

So, again, it’s not surprising that Magento is the second most popular e-commerce software (defeated by the other e-commerce software giant Shopify) and more than 250,000 merchants use Magento Development Services.

So, if you are planning to start your e-commerce venture or you already have an e-commerce website, or if you are a Magento Development Company, there are some exciting things in the near future for Magento.

TOP 10 MAGENTO DEVELOPMENT TRENDS IN 2020:

1. THE DEVELOPMENT OF ARTIFICIAL INTELLIGENCE AND CHATBOTS

As the demands of online buyers itch for a more personal experience, Artifical Intelligence (AI) becomes the significant component of a flourishing e-commerce website. Magento Development is not above such innovations.

The method through which this technology is providing to the overall improvement of online e-commerce websites, Magento is going to see some changes in their custom development as well.

The primary object of AI is to target customers in the most efficient possible way and know about what they want to purchase.

Along with Machine Learning, the future of e-commerce is going to thrive with more personalized experiences, better data analysis for giving customers advanced browsing experiences, and so on.

More and more websites stand to benefit a lot by adopting Chatbots as well. They can use it to serve their customers best.

Chatbots can replace humans when it comes to customer management, and that is among the stellar Magento features.

Since humans can only work for certain hours, Chatbots, who don’t need to function within such hours, customers can get in touch with them whenever they want, whether it’s early in the morning or late in the night, and expect prompt help.

Even though Chatbots and AI are improving, they are still in the early stages of development. We can come to expect increases in improvement and uses of chatbots and AI seems to move with Magento in 2020.

2. PERSONALIZED EXPERIENCES

Magento is among the biggest platforms for e-commerce with the latest features and that is why merchants and users require a more defined personalized experience. Today there is intense competition in the e-commerce market.

To defeat the competition, a website has to satisfy customer demands. When you appeal to your customers on a personal level, loyalty is created and retained.

However, personal experiences go beyond just sending newsletters, birthday or anniversary messages, and so on.

Personalized experiences need to be up on the main website as well when they land on it. Discounts and coupons are a great way to extend such experiences.

If your customer is not happy with your website, if their demands for a better experience are not met, you stand to lose customers. A personalized experience is a critical solution to retain customers.

Whether users shop offline or online, they should be services based on their taste. By personalization, it can mean anything, from particular coupons created just for some clients, product suggestions based on favorites, etc.

Coupled with push notifications (more on that later), extending personalized experiences should become easier. As companies grow, their online stores need to invest highly in personalized experiences.

3. CLEVER ORGANIC SEARCHES

Clever auto-complete tasks, smarter breadcrumbs, and filter options are among the most critical components of clever searches that can be employed in 2020.

Having an online store is not enough; you need to implement changes that make user navigation smarter.

This helps to enhance customer experience and similarly, it will increase customer engagement thereby helping to increase more sales. The clever search will be leading the charts this year and it will continue as a primary Magento and e-commerce trend for 2020 as well.

When a customer goes on your website, the feature for smart search requires keeping customers engaged and guiding them deeper into your website.

4. IMPROVED PRACTICE OF MATERIAL DESIGN

Material design is a popular trend that is increasingly becoming a critical solution for e-commerce stores. Material Design (or alternatively named Quantum Paper) is a language of design that Google revealed in 2014.

Elaborating on the “card” themes that started within Google Now, this language of design utilizes more layouts based on grids, reactive transitions and animations, padding, and effects of depth such as shadows and lighting.

It is a popular fact that reactive design provides an enhanced user experience. Thus, a grid layout is the most effective choice for your e-commerce store. It also allows further control over how accurately the layout is managed on various screen sizes.

The material design allows quick downloading speeds and eliminates many decorative components that enable precise and unique experience to users. Using material design methods helps in offering a space for online stores to give their websites a clean, sleek design.

Thus, it benefits to display products and services in a more efficient way. Applying this technique, you can enhance the whole visual appeal on your website easily along with the engagement factor for Magento stores.

5. IMPLEMENTATION OF PARALLAX SCROLLING

If you want to make your Magento e-commerce site even more attractive, then you can apply this trend.

Parallax scrolling is a requirement only if you know your product inventory will expand in the long term, which will impact on the scrolling functionality, therefore, the user experience with scrolling should remain impressive and useful even with the size.

What is parallax scrolling? It is a trend that has been around for some time, and it refers to the website layouts that display the web page’s background at a slower speed than the foreground which creates a 3D effect as users scroll the website.

However, you have to remember that mobile users prefer swiping than tapping. So, this technique allows you to improvise storytelling. Thus, if you want to use a huge data amount in reduced time periods, you have to use scrolling to offer much more engaging UX.

6. PUSH NOTIFICATIONS

Push notification on the web opens up new possibilities for Magento Development in 2020. For any popular e-commerce business, the sales should have consistent engagement with new customers and also manage the present ones.

The advantages of push notifications can result in sales. As an online store owner, you cannot wait for the customer to open the website and learn about offers. Push notifications allow you to keep informing your clients.

Magento can offer push notifications to maintain a constant flow of discounts, special offers, sent reminders of abandoned carts, latest product releases, and business events among others.

7. IMPROVED INTERACTIVITY

Most of the time, users find websites that catch their eye due to their overt simplicity as well as how innovative it is.

With Magento, you can easily ensure your online stores offer the most interactive experience to new users. It is quite critical to ensure that customers feel welcome and special, and also experience good treatment.

The most efficient method of collecting customer data such as shopping habits and provide them product suggestions, discounts, promotion coupons, and so on, whenever new users land on your online store.

8. MOBILE FRIENDLINESS

It is no secret that today most people do their shopping or browsing on their smartphones while they are on the go or are taking breaks.

So, many e-commerce stores that have web stores are looking to forward Magento Development to mobile phones to target users who use their phones to shop.

More significantly, the real methods through which companies follow their various online marketing plans help in estimating the success in targeting a wider audience. That is why mobile-friendliness is the most important and sought after feature today to capture the same success with their web applications.

Various pages that are mobile-responsive are quite fast when it comes to loading and this is an essential benefit to owners of e-commerce websites. Magento follows specific rules by making their platforms mobile-friendly.

Thus, it provides its own seamless experience for customers to shop anytime and anywhere. It is actually worth mentioning that many mobile device users are usually impatient and they demand instant results. With this Magento trend, you can allow users easily to make purchases from anywhere, anytime.

9. UTILIZING NEGATIVE SPACE

Sometimes, most online stores usually make mistakes when they design extremely busy as well as complicated web designs that are stuffed with images and content at every nook.

Rather than overstuffing, it is recommended to apply negative space as a crucial part of the user’s experience.

By negative space, we mean to the empty space around images or content, which inside a website, allows your customer to take in the information presented on the displayed web page effortlessly.

Negative spaces are also known as white space but your website design does not need to be white. You can use various colors or patterns, even gradients and backgrounds on the web page to offer more visually impactful appearance.

You can use negative space as a barrier to stop your store from looking too congested and it will make your content more legible.

Don’t bombard the customers with various images from every direction, avoid confusion, and also enhance the scan-ability to visitors on your website.

10. CALL-TO-ACTION (CTA) PLACEMENT BUTTON

With a wide range of design components to be judged, the best call-to-action design button can easily be the toughest part to get correct.

The main factor is that an appropriate CTA can make a huge difference among thousands of online store conversions.

If you don’t have a well-designed method for web placement and design of various CTAs, users will have a harder time when they shop, purchase, and check out on the store.

It is to be noted that most users who read the content on your online store, will also read the CTAs, so you have to ensure that you change these critical buttons to say and solicit straight to you users.

Additionally, CTA buttons are useless if you don’t have any useful landing page. The CTA button is basically the endpoint of contact between the ultimate conversion and the users. So, you have to ensure the buttons get noticed quickly.

CONCLUSION

It does not matter what the challenge is or the technologies that get updated in the market, Magento will always accommodate them all. The open-source and agile features of Magento enable businesses to adopt as well as flourish and improve their overall sales online and increasing gross margins. So if you want to boost sales with amazing features, start looking into these trends today for 2020.

This article is originally published on 21Twelve Interactive’s Blog Page.