Top 10 Instagram Marketing Tips & Tricks

If you're using Instagram to grow your business, it may not give you the boost you want. It could be that the algorithm is shifting or that Instagram has changed and things aren't working as they used to. But there's no need to worry. You're not at fault, and you're not alone. We've got your back.

You might not be getting the results you want from Instagram if you're not using it to increase your business. It's not your fault. However, the whole Instagram, as a whole, is currently undergoing one of the most significant transformations we've ever seen. There have been some massive and substantial changes to the algorithm, how it decides and prioritises what content is visited and what is buried, as well as how it impacts everyone, including you, as a business owner, entrepreneur, marketer, or creator, someone using Instagram to grow your business.

Now, I'd like to share ten new things to do. Let's start by giving you some pointers on adapting to this new Instagram and the kind of content it requests. 

Instagram is one of the hottest photo-sharing apps on the market today. It is also a video-sharing platform. Adam Mosseri, the head of Instagram, has stated that the app is now solely focused on photos. 

Instagram has focused on getting the attention of advertisers with videos and Promoted Stories. Users can view them by searching for specific hashtags or directly tapping on posts where that hashtag is mentioned in the caption or comment. You can see users interacting with a particular video if you follow them. 

Instagram was initially intended to be a social network for mobile photography sharing. Users create an account, upload photos and videos, tag people in their photos, and add special effects (filters) to the images. Users can share their individual stories with others through hashtags which come pre-installed on every post.

Instagram is the easiest way to build a following, boost your brand, and drive sales. That's because Instagram makes money by selling advertising. That means they need two things to succeed: people willing to pay money to put their ads in front of people and those who see them.

Instagram has been so successful because it offers advertisers a unique engagement and exposure opportunity. By showing users something they have to click or scroll through, you create more engagement time for the user, increasing the value of ads being shown and making them more likely to click or scroll to see who else that ad was placed by.

The primary way that Instagram makes money is based on advertising.

There are three things you need to know if you want to create effective, high, converting, and profitable ads. 

First, you need to use the right kind of ad format; Instagram has changed a lot over the past few months, and there's one kind of ad format that's working better than pretty much any other kind of Instagram ad. If you choose the wrong ad format or worse, go along with the default settings and leave it up to Instagram to decide where to show your ad—it doesn't matter how innovative, funny or creative your ads are. They're just not going to work.

Next, you must script your ad in a particular way known as P-A-S-O or PASO. This will hook your viewer right from the start and keep them engaged throughout the ad, so make sure you give them something exciting and worth their time before showing them your product.

And lastly, you need to use something called sequencing. Sequencing is a powerful way to increase your ad's click-through rate and help with customer retention. The method has been proven to increase conversion rates by up to 56% and customer engagement by 87%. Using this method will help you grow your business from today forward.

Let's dive right into the tips.

You can do many things to optimise your Instagram account, but no matter what you choose, it's essential to ensure your bio is descriptive, accurate, and candid. As such, you must understand why people should follow your account in the spirit of their target audience.

In the digital marketing world, one of your most significant job descriptions is to offer your customers sound-bite-sized marketing advice. For example, if you want people to know about the latest software, you might start by saying: "Download our new software for free today" or "Upgrade now to get more features." 

When creating consistency, we must ensure that your audience knows exactly who you are and what you do. 

You need to know three things if you want to create engaging, shareable, and viral Instagram reels. First, you need to use something called auditory associations. This sounds way fancier and more complicated than it is. Still, it's a crucial part of tapping into music and sounds that Instagram has proven to hold someone's attention which is precisely what you want your reels to do to get this part wrong. It doesn't matter how innovative, funny, or creative your Instagram reels are. They're just not going to work. 

The Instagram reel is a powerful tool influencers' and YouTubers use to get their followers to see their content repeatedly. 

With over 200 million active users, Instagram has become the fastest-growing social platform this year. With an ever-growing demand for businesses to use Instagram as a marketing tool, there is no better time to start than now.

Instagram is a photo-sharing and social networking platform that allows users to share photos and live videos. The app also features user-generated content such as comments, likes, links, and other forms of media. Instagram was founded by Kevin Systrom and Mike Krieger and launched in October 2010 as a free mobile panorama photo-sharing application developed by Burbn. It was acquired in an estimated $1 billion deal. In October 2012, the founders sold Instagram to Facebook for approximately $1 billion in cash and stock.

Like how Snapchat started with stories, Instagram's Stories also offer a platform for users to share curated and entertaining videos, images, and more. Unlike Snapchat's Stories, however, Instagram does not limit the number of videos you can post to 10 per day. The number of stories you can post varies depending on your account's age level and type. For example, younger accounts may be able to upload 20 videos daily, whereas for more established accounts, this will increase to 50.

Instagram has been a great example of how a company can get the best of both worlds. They can use their social graph to attract an audience and monetise their product using advertising. Reels is another recent example of Instagram taking an existing product, in this case, TikTok, and then making it better. This can also help reduce risk by giving them something existing while they roll out their feature! It also allows them to focus on improving the product's core rather than pushing out new features that may not gain traction quickly, like many other companies do when they make broad changes. 

The decision to stop supporting the direct posting of photos was a business one. But it's not just Instagram's move. Facebook changed its algorithm in 2017 and made it harder for users to make friends. This has had a significant impact on engagement on personal pages as well - smaller brands are finding it harder to grow and generate revenue on their brand pages as people report fewer likes and comments.

Instagram video ads are designed to engage with their viewers and keep them longer. That means a higher engagement rate and more opportunities to sell more ads. If you don't have a social media presence and your business isn't growing, Instagram could be high on your list of priorities. There are several reasons why Instagram can boost your business, here are just a few of them. With the power of Instagram, you can reach your target audience and engage them in a way other social media platforms cannot. You need to post multiple times a day, so you should also consider running Instagram Ads to get more leads and customers.

You start with a blog or website. You use that to drive traffic to your video. Then, you can push it to Instagram through a bot or an automatic link tracker set up on your site. Next, you can learn how to post to Instagram stories through an automated bot on your website. Lastly, there is the IGTV app, which allows you to publish content directly onto the platform itself.

In the early days of Instagram, there were only pictures. Now, we can create stories, slideshows, and even videos. These different types of content help you connect with your audience in specific ways. 

As a business owner, you'll likely run into many marketing tools. In today's world, many different applications can produce various marketing results for your business. Although understanding the differences in the available options can be complex, guiding principles can help you choose the right tools for your needs.

These four beginner mistakes can help you avoid one of the biggest pitfalls.

1. We see many people using the promote button on Instagram to post their ads, and it's working well for them. But I think it would be beneficial to use the boost post button instead. This is one of our favourite ads to post because it will increase your reach on Instagram and help with engagement.
2. Mistake number two is using Instagram ads to build followers. Although it works, you can expect to lose all that reach overnight.
3. Relying solely on image ads is a common mistake by new account managers. Image and video ads perform well, but they should be used in addition to other creative formats. If you aren't testing different ad creative types, then it's easy to be fooled by what seems like a good return on investment (ROI) at first. 
4. The next mistake newbie advertisers make when running Instagram ads is combining feed and story ads. Alternatively, it's more accurately combining the creative across both different versions. Like in a Facebook ad, Instagram feeds are distinct from stories, so using them together will make your ads look disjointed and unappealing.

Not many people use Instagram to market their business on social media. The reason is that it's not as well known or diverse as Facebook or Twitter, but that has changed rapidly in the past 12 months, and one of the ways it has is through its advertising features. Using Instagram ads gives you access to an entire world of new potential customers.