Top 10 Influencer Marketing Tips & Tricks

This is also known as Blogger Outreach.

Digital marketers want a piece of the pie that is influencer marketing. But how to find the right bloggers and integrate them in SEO solid content and content distribution tricks while managing the relationships with these influencers in the most optimal and time-friendly way?

#marketingtrends ya'll ready for this?

1- Use Software Tools and Chrome extensions 

I cannot emphasize this enough, influencer marketing in the data-science age is all about the social CRM, syncing and context. 

• Buzzstream (watch their video) 
• Buzzstream Discovery 

2- Find Journalists who already Blog on your Keywords

Maybe the best way to do this is Twitter advanced search. Search your keywords on Medium. For sure search on LinkedIn by Posts as well. 

3- Identify your Influencers on:

• GroupHigh
• BuzzSumo

4- Reach out to them on Social Media

I like approaching influencers on Linkedin or Twitter (if more informal). Though approaching them on Instagram, Quora works too. They may prefer it gets to Email eventually, but it's not necessary, make it personal, always have a one to one discussion. 

5- Tailor your Offer to their Strength

Some bloggers like live-streaming, other influencers are videographers on YouTube, while others prefer short-form or long-form content. Maybe they are master story-tellers or are adept researchers. Ask them to do something they are likely to ENJOY doing! 

6- Test and find the Right Blogging software for you

You may one more than another and find it more intuitive, so A/B test you software tools, read reviews and do your research, here are often cited ones. 

7- Practice your Social Selling on Influencers

• Approach on Social Media
• Mirror
• Get foot in the door
• Do something free for them
• Be a human with them (communicate, share, build rapport) 
• Develop trust, amplify their ORB (online reputation brand) 
• Like any H2H workflow, think about trust, reciprocity and mutually beneficial commitment. 

I personally find Millennials prefer a more personal friendly relation style, and that's why social selling (approach via social media tends to work well with folk if they are below 33 or so as of 2016). 

8. Consider Prospecting Tricks 

• Find Twitter Influencers by Skill here. 
• Connect with bloggers by helping them. 
• Export Twiter follower list into Excel using Birdsong Analytics. 

9. Develop a Network of Influencers 

Developing  network in your industry is great, what about doing an actual list of the best of them that amplifies all of their ORB (online reputation brands)? Look  at what Vend did which is genius. 

10. Pair Influencer Networking with Content Distribution 

Find new creative ways to create new content amplification measures by integrating the smarts and quotes and content of famous influencers who have both knowledge and social authority in your niche domain. 

Bonus: 

If you don't trust your communication skills quiet so, challenge your inner creep and use a chrome extension called Crystal. You will be SHOCKED what you can do with this app. 

It will help you craft the perfect Email based on their data, help you relate better to them and give you insight on what they appreciate in terms of communication style. In outreach, that's valuable analytics.