Top 10 Free Digital Marketing Tools.
Julies Calvin
Full Stack Digital Marketer | SEO, SMO, SMM, PPC | Website Designer | E-Commerce Manager
Digital marketing is a major investment for any brand, big or small, and that investment isn’t always in the form of money. There are dozens of free Digital marketing tools out there that aren’t worth the time it takes to test them.
So, how do you know if you’re spending your time on the best Digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming?
Easy. You check out our list of the 10 best Digital marketing tools we’ve found .
Let’s get started.
1. Keyword Surfer (Extension):
Keyword Surfer is a 100% free extension that allows you to see search volumes directly in Google search results.
Keyword Surfer is the fastest way to reveal search data, run keyword research, and get content guidelines directly in Google Search. 100% free, forever.
With Keyword Surfer, comprehensive keyword research and data-driven content guidelines are two clicks away.
For every new search in Google, you’ll uncover search volumes, CPC, keyword suggestions, related terms, visibility metrics, and on-page data. You can also set up a Content Editor with NLP-driven guidelines for your content and start creating right away. Go through the whole content creation process—researching, writing, and optimizing—without ever leaving Google Search.
2: Similarweb - Traffic Rank & Website Analysis (Extension):
?See website traffic and key metrics for any website, including engagement rate, traffic ranking, keyword ranking and traffic source.
Similarweb is the ultimate competitive digital intelligence tool for a complete 360-degree view of your industry, competitors, and customers. Try it now for free! Access website traffic and key metrics for any website, including engagement rate, traffic ranking, keyword ranking, and traffic source. Similarweb’s free ranking data and digital intelligence goes much further than Alexa’s Traffic Rank extension. Get the full breadth of similarweb.com directly from your browser toolbar. With a single click, you can get in-depth statistics for any website you visit.
Features:
Website Rank
You can find out how a specific website ranks globally, in a particular country, and its category with our website traffic analysis tools.
?Visits Over Time
Find out everything from how many visits a website receives over time to its bounce rate. Similarweb’s extension is an all-in-one website checker that also shows the number of pages visited per session, the number of monthly website visits, and a user’s average duration.
Geography
Want to know where visits to a website or app are coming from? At a glance, you can see the top countries driving website traffic and the percentage of visits from each one. For an in-depth look, you can access a detailed breakdown of website traffic rankings.?
Traffic Sources
Get an overview of the different kinds of traffic sources that send users to a specific website. The extension provides you with detailed insights, such as direct, search, email, social, referrals, and display ads, so you can get a better understanding of how traffic reaches a website.
The Similarweb extension provides you with website rankings as well as many other metrics. Before you can start using the extension, you’ll need to approve the collection of anonymized clickstream data, including All Hosts, WebRequest, WebRequestBlocking, Web Navigation, tabs, and storage. Data is collected on the domains that you browse.
3.Google Trends:
Google Trends is trends search feature that shows the popularity of a search term in Google. You can view whether a trend is on the rise or declining. You can also find demographic insights, related topics, and related queries to help you better understand the Google trends.
Some features of Google trends:
i)Find Relevant Product Categories in Related Topics
Say you’ve created a niche store focusing on fake eyelashes. After owning your niche, you might be interested in expanding into other verticals. So instead of only selling fake eyelashes on your store, you want to sell other product categories that people may also be interested in.
After typing Topic into Google Trends, scroll down to the bottom where you’ll find “Related topics.”
ii)?Using Google Trends for Content Freshness
Content marketing is helping top online retailers own more traffic to increase brand awareness and to get more customers than ever before. So creating blog content for your website can help grow your business. One way to drive sudden spikes in search traffic is to do “content freshness.” What’s that? It’s when you remove outdated content, add fresh new details, and republish the content on your blog.
iii)Create Content About Current Trends
On the homepage of Google Trends, you’ll find a section for?trending searches. Trending searches are the hottest topics of the moment. You can browse daily trending searches, realtime search trends, and search by country.
iv)Find Niche Topics by Region
One of the most interesting elements of Google Trends is how you can find niche topics by region. When it comes to advertising, we often target an audience based on their country.
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V)Monitor Competitors’ Positions with Google Trends Compare:
On Google Trends, you can even monitor your competitors and see how well they’re performing against your brand.
vi)Google Trends YouTube
While Google Trends is typically used to improve your website’s performance, you can also use it to improve your reach in social media as well – in particular, YouTube.
vii) Recognise areas and regions of high interest
As has already been mentioned before, it’s possible to see what countries or regions have a strong interest towards the keyword you have researched. This invaluable information can help you set up effective ad campaigns, whilst helping you target the right audiences. Whereas a certain topic might not be popular at all in one country, it could be heavily trending in the next.
4. HubSpot CRM
Having software that boosts customer relationship is something that should not be missed out on. This tool takes the heavy load off when it comes to sales process tracking, searchable data storage, and customer and prospects tracking. This tool functions in managing a business-customer relationship that features deal boards, task boards, customizable views, extensive integration capabilities, drag and drop communicator, templates, tracking and scheduling, email connections, and prospect and customer database. These features are accessible for free
5. Hootsuite
Whether we like it or not, social media is the key to attract the market, regardless of the industry the company belongs to. To survive in the competition, a business has to engage in social media. Hootsuite has several features that work best for the user such as pre-written responses, @mentions through the dashboard, and replies to comments. It can also look for influencers for the sales and marketing teams. With this tool, one can manage profiles on over 30 platforms.
6. Buffer
With the power of social media, this type of tool can greatly impact the followers of the company by engaging with the audience and building the company’s brand. Connecting multiple accounts to one dashboard, creating drip campaigns, scheduling posts, and analysing the success of the posts are some of the benefits of Buffer.
Logaster Profit Margin and Markup Calculator is a tool for calculating key metrics in your business. This tool can calculate margin and markup. When you know the markup, you can predict the income in cash. When you know the margin, you can find out the ratio of the markup to the cost value in percent. Forecast your profit in the long run by using this tool. Some top features include:
An important source of website traffic are organic, non-paid links and search engine rankings. The entrepreneur should know the topics that potential customers are searching for in connection with their business. Answer the Public is a tool that finds the perfect blog topics based on customer use, language, and keywords. It functions the same way as the search engine. Just input the keyword that connects to the topic that the customers might search for, like “entrepreneurship”. The tool will generate trees of topics based on trending questions or queries usually searched in relation to the keyword.
As the business starts to use free marketing tools, Google Analytics should be made part of the marketing strategy. It adds the analytics code to the website that produces the ability to track every visitor and their actions which is considered a traffic tool. With the data that this free software can give, this is where the adjustment of the business strategy should be based on.
10. SEMrush Free
The free version of?SEMrush?is great for newbies who want to explore an?all-in-one SEO and PPC tool. What sets this apart from Google Keyword Planner is the ability to see what landing pages keywords are ranking for and what position the pages are in Google (first page, second page, etc.).
P.S. The paid version of SEMrush is my absolute favourite platform to use, and I use it daily.
The free version gives users 10 free searches a day (keyword monthly search volumes, position rankings, domain overviews, etc.). You only get 10 results per search versus the paid account, which retrieves all the results.
You can also set up one “project” (which is where you track keyword positions for a site, SEO ideas and more for a specified domain).
Bottom line, you are not able to get as in-depth as you would with a paid version, but this is great for beginners. This post has all the available capabilities associated with the free version of?SEMrush.
Of course, if you have access, similar data based on actual website users can be found in Google Analytics when connected with Google Search Console, which I will get to in a minute.
There is one more!
11. Google page insights:
Google PageSpeed Insights is a free tool to help you find and fix issues slowing down your web application. An open-source tool called?Lighthouse?collects and analyzes lab data that’s combined with real-world data from the?Chrome User Experience Report?dataset. The result is a score that summarizes performance and a series of recommendations.
Performance is critical to the success of any web application. Google PageSpeed Insights is a great tool to measure performance and receive relevant recommendations – but it shouldn’t be the only tool in your repertoire. LoadNinja and other tools can fill the gaps with load testing and other types of performance tests.
Narrowing down which digital marketing tools you need to get ahead starts with a strong digital marketing strategy, incorporating a mix of the above tools that work for your particular business.
No matter your goals, these safe, powerful and free digital marketing tools for entrepreneurs are sure to help you bring your business to the next level, for less. survive in today’s?competitivecompetitive digital marketing landscape, you need to be intuitive, social media-savvy, and persistent.
Most importantly, you need to be a jack of all trades. Apart from knowing all the?digital marketing tips and tricks, you must learn and use a wide range of digital marketing tools to save time and make your work more efficient.
Whether you’re analysing off-page backlinks or developing a content marketing strategy, these tools will help you not only focus on the aspects of your job that really matter, but also maintain your sanity.