Top 10 Drivers Powering the Growth of the Sanitation Economy in West Africa
Toilet Board Coalition
We accelerate business solutions to the sanitation crisis.
West Africa's Sanitation Economy is on the rise, driven by innovative ideas and a strong push for sustainable solutions. Despite the ongoing health crisis due to limited access to sanitation, there is hope and momentum toward improving health, safety, and dignity for the entire population, especially women and girls. Yet, at the heart of this problem lies a huge opportunity: the Sanitation Economy. Toilet Board Coalition estimates sub-Saharan Africa’s Sanitation Economy to be worth 76.8 billion by 2030. This vast market potential for investors seeking to generate returns while contributing positively to the region's future.?
Navigating Success Through Market Challenges?
The Sanitation Economy in West Africa is growing exponentially, fuelled by increasing demand for effective, affordable and sustainable solutions. This dynamic is driven by several key factors:?
1. A demographic explosion: Rapid population growth is putting increased pressure on existing sanitation infrastructures, creating a pressing need for new solutions.?
2. Rural exodus and rapid urbanisation: The massive migration to cities is overwhelming often inadequate urban sanitation systems.? ?
3. Growing awareness: Governments and communities are increasingly recognising the crucial importance of sanitation for public health, environmental protection and sustainable development.?
4. A Thriving Ecosystem to Stimulate Innovation: Fortunately, the sanitation ecosystem in French-speaking West Africa is not limited to demand. Support structures play a vital role in nurturing innovative small and medium-sized enterprises (SMEs) in the sector. These specialist incubators and accelerators offer a range of essential services, including funding, mentorship, training, and networking opportunities for entrepreneurs.?
Investing for a transformative social and environmental impact:?
To fully realise the potential of the Sanitation Economy and address the region's urgent needs, increased investor commitment is essential. By supporting innovative SMEs and partnering with existing support structures, investors can make a positive contribution on several levels:?
5. Fostering innovation: Providing funding and strategic support can encourage the development of new sanitation technologies tailored to the region's specific challenges.?
6. Scaling high-impact SMEs: Investing in promising businesses can contribute to their growth and amplify their positive impact on sustainable development.?
7. Accelerating sanitation innovation for climate adaption: Sanitation investments enhance public health, protect ecosystems, and ensure reliable services during extreme weather events, making them crucial for climate resilience.???
Investment segments driving change?
The sanitation economy in French-speaking West Africa offers several promising investment segments with the potential to drive significant change:?
8. Faecal sludge management: Addressing the collection, transport, and treatment of faecal sludge is a major challenge with severe health and environmental consequences. Investors can support companies developing innovative technologies for efficient waste management, preserving water resources and public health.?
9. Innovative toilets for universal access: Access to hygienic toilets is a fundamental right. Innovative toilets, such as those in LIXIL’s SATO range, play a crucial role in improving access to sanitation for all.?
10. Community-based solutions: Large-scale access to sanitation requires holistic approaches encompassing infrastructure, management, waste treatment and recovery, awareness-raising and community involvement. Investors can support projects to build and manage large-scale sanitation facilities, such as wastewater treatment plants or collective sanitation systems, thereby helping to promote sustainable development and protect the environment.?
Investing in the Sanitation Economy in French-speaking West Africa is a commitment to creating a healthier, fairer, and more prosperous future for all. Beyond the business opportunities, supporting innovative SMEs, partnering with existing support structures, and promoting sustainable sanitation solutions allow investors to play a crucial role in transforming the region and improving social outcomes?
Are you interested in high-impact investment? Join our regional 2024 Investor Forums to connect with a dynamic lineup of entrepreneurs from the Toilet Board Coalition Accelerator – matching progressive investors with promising innovation. Register your interest?here.?
Author: Soukeyna Wilma Sokeng , Accelerator and Partnerships Manager at Toilet Board Coalition
Email: [email protected]