The Top 10 Coaching Business Misconceptions You Need To STOP Believing in 2025

Starting a coaching business can be incredibly rewarding, but it can also feel intimidating. The industry is flooded - like with many other industries - with prejudice and misconceptions. You won't believe the amount of times I have spoken with aspiring Business Coach who have asked me "To be a business coach, I need to know everything from marketing and branding to sales, right?"

Oh, absolutely not.

All too often, it’s not the realities of running a business that holds people back, but the misconceptions they’ve picked up along the way.

1. You Need Years of Coaching Experience

This is one of the biggest myths. Success doesn’t require decades of coaching experience. While having an extensive amount of experience is useful (and great for marketing yourself as a leader and competitor) it depends on how driven you are in the industry. Think about a co-worker who had been there for decades but was stuck at the same job and doing nothing to better their career. They wouldn't be a successful coach, would they?

To be a coach, it requires much more than the time you have spent in the industry. It requires drive, clarity on your niche, a clear objective, and the right support system. If you’re passionate about your target audience and have the expertise to help them, you’re ready to start.

And if you don't have the exact right knowledge, our business coaches over at We Coach.Group will guide you.

2. It’s Too Risky Financially

People often assume launching a coaching business means betting everything on an uncertain future. You don't know how successful you'll be and you don't have the market mapping or planning to know for sure. Sometimes, you invest in a Franchise Model for the safety of building off from an already established brand and customer loyalty. However, you're then locked into restrictive, long-term contracts with steep upfront and ongoing fees that take more the more you grow.

With We Coach.Group, this isn’t the case. Our clients pay a fixed monthly fee, with no surprise costs - even as their businesses grow.

3. You Need Marketing Expertise

Think you need a marketing degree to succeed? Not necessarily. You could have the best marketing plan and still fail - whether it's because you didn't map out your niche effectively enough, you didn't clarify your customer journey, and / or your niche target isn't strong enough or eager in your offer enough to take action.

At We Coach. Group We handle the branding, outreach, and promotion, so you can focus on building your brand and on your clients.

4. It’s a Time Sink

Running a business takes time, but it doesn’t have to consume your life. The key is learning to delegate and automate. You need to figure out what actions YOU as the expert need to take control of (your clients, your correspondence with clients, creating your resources, etc), what you can delegate (i.e. what activities are important to grow your business but don't necessarily need you to do it), and what activities need to be deleted as they are not worth your time.

With our support, you choose what you need from us. Whether it's marketing, branding, content writing, website build and optimisation, business development, niche generation, and more. So you can free up your time for what really matters and why you wanted to launch your business in the first place.

5. There’s No Market for New Coaches

This couldn’t be further from the truth. There’s always room for innovative approaches and fresh voices - and there's a market for everything. Do you know about the business that knits sweaters for chickens? Yeah - there's a market for everything.

You just need to find your niche focus and use clear messaging will set you apart from the competition.

6. You Have to Be Good at Business Development

Driving business growth can feel daunting, but that’s where we come in. Our business coaches have customised systems and strategies to ensure you are not only leading your business, but you're leading the development - without the hassle.

7. It’s Lonely Work

Far from it. You’re a part of a supportive community who keeps in contact even if it's not business related. We also help you build your team as your business grows.

8. There Are Hidden Fees

Transparency is key. Our clients know exactly what they’re paying - a fixed monthly fee each month that Does. Not. Change. No surprises, no hidden costs, and we don’t take any extra for ourselves the more successful you get. You success stays YOUR success. As it should!

9. You’re Locked Into a Long-Term Contract

With other businesses & franchise contracts you might be, but not with us. Starting a business does not mean losing your flexibility. Our services can scale up or down as needed, and you can cancel anytime and be completely free in 30 days.

10. You Have to Do Everything Yourself

Delegation is the secret to success. We handle the complex systems so you can focus on what you do best: coaching.

If you’ve been dreaming about starting a coaching business but felt held back by doubts, 2025 is your year to take action. Make this year to get your business off of the ground for good!

Start & Scale Your Coaching Business Today - available in the U.S. or in Australia (U.K. coming soon!)