Top 10 Challenges Marketers Need Innovative Insights to Solve

In the coming weeks, the Greenbook Research Industry Trends (GRIT) report will show how important innovative insights are to solving important strategic marketing challenges.

If you would like me to share the report with you when it is ready, please let me know.

In addition to this, every two weeks I bring together 5-6 top marketing leaders from the Brand Builders Community in 30-minute think tanks to discuss their top challenges.

These think tanks have informed the following Top 10 List of Marketing Challenges that innovative insights need to solve for moving forward.

If any of the following challenges are relevant to your learning plan or to your marketing stakeholders, leave a comment below or send me a note and I can explore our WARC content library and ongoing 30-minute think tanks for fresh insights specific to your needs.

TOP 10 Challenges That Are Top of Mind for Marketers

Which of these are most relevant to your learning plan or stakeholders? (Additional insights, ideas, or inspiration available by request)

Strategy - Agile Foresight, Brand Positioning, And Actionable Brand Health

1) Brand Strategy. Understanding the new category drivers & barriers to grow market share against challenger brands and private labels.

2) Brand Health. Driving more actionable brand health tracking by building brand operating systems that align creative, design, and innovation agencies to the same brand playbook.

3) Strategic & Agile Foresight. Anticipating consumer behaviour by better understanding the interplay of conscious beliefs and non-conscious implicit psychometrics.

Growth - Innovation and Renovation

4) Innovation. Improving the success of innovation and line extensions, along with retailer selling stories that show retailers how innovations will drive category growth and improve shopper experiences.

5) Renovation. Understanding distinctive assets and how to evolve visual identity to remain relevant in a quickly changing world.

6) Packaging Refreshes. Evolving packaging to appeal to both in-store and ecomm environments and balancing pushing too far or not far enough on designs.

Executing Base Business More Effectively

7) Future of Shopping and Retail Leadership. Understanding the future of shopping (In-Store and Ecomm) to drive retail leadership and help them imagine the shelf of the future.

8) Superior Retail Execution. Using shopper based design to improve assortment, brand blocking, POSM and pricing to communicate value and grow share against challenger brands and private labels.

9) Brand Communications. Measuring implicit non-conscious associations to communicate to consumers in ways that matter on very important concepts like Value/Premium, Health, Sustainability, and DEI.

10) Working Media Dollars. Deploying more efficient advertising spending that drives ROI using AI and contextual media targeting to make working dollars work harder for the brand.

Which of these are most relevant to your learning plan or stakeholders?

Send me a note for additional insights, ideas, or inspiration.