The field of Branding is progressing rapidly in response to changing customer expectations and new technologies. To help career-oriented marketers, we have prepared this list article consisting of the top skills, learning platforms and beginner-level courses covering this domain.?
Introduction to Branding?
Branding is an ongoing process of researching, creating and applying a set of distinguishable characteristics to your company to create a memorable impression in the minds of consumers so that they start to relate your brand to your products and services.?
It is a way of differentiating yourself from the competition and highlighting why you are the best choice. One’s brand is a true representation of who they are as a business and how one wants to be recognized.?
Top Beginner-Level Branding Skills?
The top Branding skills that you will need are as follows:
- Advertising - It is one of the popular lead-generation tools. It helps draw consumers’ attention where your other marketing efforts may not be sufficient. There are a plethora of advertising techniques one can master to get customers to make a purchase. Some of the most relevant techniques are video making for commercials, pay-per-click (PPC) ads, etc.?
- Brand Management - Brand Management entails executing brand guidelines at a segment-by-segment level. A competent brand marketer is a detailed-level thinker who ensures marketing initiatives are aligned with the brand’s core values and priorities. ??
Top Learning Platforms Providing Courses for Branding
There are multiple learning platforms providing courses on branding. Some of them are listed below:
- Coursera: It collaborates with more than 200 leading companies and universities to provide world-class training and development programs to individuals all across the globe.?
- Eduonix: It is an online learning platform offering multiple online courses with the vision to provide a world-class learning experience. ?
- edX: It is developed by Harvard and MIT. It provides university-level courses, including free-of-cost courses in various disciplines, to learners globally.?
- Skillshare: It is an e-learning community with thousands of enriching courses for creative and curious minds on enterprising topics such as photography, design, illustration, freelancing, video, etc.?
- Simpliv LLC: It is a global online learning platform that transforms lives by providing online training courses on a broad range of up-and-coming topics. Its mission is to partner with the top global education community to leverage the expertise of skilled instructors and cutting-edge technologies.?
- Future Learn: It is a global online learning platform providing first-rate online courses from the world’s top-tier universities and portals. Be it micro-credentials, expert tracks or short courses, it intends to offer accredited and unaccredited top-class learning that is both in-demand and social.
Top Branding Courses?
- Through this course, you will explore the techniques adopted by top brands and learn how to apply the same techniques to build your personal brand.?
- Pedagogy: It takes a self-paced learning style and comprises 3 weeks of duration, instructor-moderated sessions and lifetime access to its resources.?
- Instructor: The course will be supervised by international faculty.?
- Pricing: You can join this course for?
- ?900??
- $12???
- ￡9?
- This Blog Marketing course will teach you how to discover the right niche to target to ensure that your blog will be profitable.?
- Pedagogy: This self-paced certification course comes with 1.8 hours of video content, instructor-moderated discussions and lifetime access to its material.?
- Instructor: The course features international faculty.?
- Pricing: You can join this course for
- ?695??
- $10????
- ￡9?
- This course is ideal for those who want to boost their online presence and want to learn more about branding.?
- Pedagogy: It takes a self-paced learning style and encompasses 1.08 hours of video content, instructor-moderated forums and lifelong access to its study material.?
- Practical Experience: The key USPs of this course includes hands-on training sessions, post-course interactions and an industry-grade capstone project.?
- Instructor: The course will be conducted by international faculty.?
- Pricing: You can join this course for
- ?1,252???
- $17?????
- ￡13?
- This track will provide insights into core brand management principles and terminologies.? ??
- Provider: The course is designed by the Indian Institute of Management Bangalore (IIM Bangalore) in association with edX.?
- Pedagogy: This 5-weeks-long course follows a self-paced learning methodology and features graded assignments & exams, instructor-led sessions and lifetime access to its content.?
- Instructor: The course has international faculty with relevant professional experience in this field.?
- Pricing: You can join this course for?
- ?11,551?
- $159??
- ￡116
- This track aims to equip you with sound knowledge on protecting your enterprise’s identity by Trademark and circumventing any Trademark violation. ??
- Pedagogy: It takes a self-paced learning style and comes with 0.32 hours of video content, instructor-moderated discussions and lifetime access to its learning resources.?
- Instructor: The course will be led by international faculty with relevant experience in this domain.???
- Pricing: You can join this course for?
- ?300??
- $4?
- ￡3
- This specialization course will teach you the marketing mix and the skill-set required to implement productive marketing strategies.?
- Provider: This course is offered by IE Business School, IE University, in partnership with Coursera.?
- Pedagogy: This self-paced certification course encompasses 6 months of runtime, instructor-moderated rounds and limited access to its content.?
- Practical Experience: The course reinforces experiential learning through virtual labs, post-course interactions, and a content-specific capstone project.?
- Instructor: This 4.6-star-rated specialization will be conducted by a highly-skilled international faculty panel.? ?
- Pricing: The pricing of this course is not available.?
- This 4.8-star-rated course is meant to provide you with insights into the role of brands and brand management in present times.???
- Pedagogy: It adopts a self-paced learning style and comes with 6 weeks of duration, instructor-moderated sessions and lifelong access to its resources.?
- Instructor: The course has international faculty with adequate professional experience in this subject.?
- Pricing: The pricing of this course is not available.
- This track will provide you with meaningful insights into how business history and cultural heritage are interlinked and can be deployed to build marketing strategies.?
- Provider: This course is provided by the Lule? University of Technology in partnership with Future Learn.? ?
- Pedagogy: This 3-weeks-long self-led course comprises instructor-moderated discussions and lifetime access to its content.?
- Instructor: This course will be supervised by international faculty.?
- Pricing: You can join this course for?
- ?5,484?
- $75???
- ￡55
- In this track, you will learn how to use ideas and techniques adopted by leading brands to build your personal brand and curate a successful career in this field.?
- Pedagogy: This 9-weeks-long self-paced course comes with 36 hours of video content, instructor-moderated forums and lifetime access to its material.?
- Instructor: The course will be conducted by international faculty.?
- Pricing: You can join this course for?
- ?900?
- $12????
- ￡9
- This introductory course will give you an in-depth understanding of Personal Branding and teach you how to build one.? ?
- Provider: This 4.4-star-rated track is brought to by the University of Virginia in association with Coursera. ??
- Pedagogy: This self-paced certification course features 7 hours of runtime, instructor-moderated forums, hands-on training sessions and lifelong access to its content.?
- Instructor: The course faculty, Ms. Kimberly Barker, is appraised with a 4.64 instructor rating and has taught more than 2,50,000 learners globally.?
- Pricing: This course can be availed for free.?
Explore Management courses
Delve into various certification programs for Marketing??
Scout various Branding courses??
