Top 10 Best Practices for Engagement at Virtual & In-Person Events
Today, I participated in a Liz Caruso event on event engagement. There were so many great ideas shared that I felt compelled to share my own. Here are 10 best practices I've seen on Shindig, a Virtual Event & Engagement Platform, plus others that can be used anywhere. Enjoy!
1 - Pre-Event & Post-Event Virtual Events: (any platform)
Most people think of hybrid as a simultaneous virtual event that accompanies the in-person production. At Shindig, we're seeing event organizers use pre-event virtual programs to gain momentum, boost awareness/registrations, then capture insights, pain points, and trending topics. Post-event, they use another virtual program to share collective learnings and solutions discovered at the in-person event, providing a wrap-up discussion with valuable key takeaways.
2 - Virtual Sponsor Companion Suites: (Only on Shindig)
Exhibit breaks can often be overwhelming and opportunities lost due to lack of on-site staff and availability. With Shindig Companion Suites, exhibitors place QR codes on display for attendees to scan and enter their virtual booth. There, they can view a live virtual demo, join the stage for Q&A, submit questions to the presenter for real-time answers, or even meet with virtual team members privately in video chat groups of 2-12. Realtime analytics allows sponsor teams to spend time wisely. Book a Demo to learn more or Click Here to see the Demo Sponsor Suite I created. (you'll need others to test video chat)
3 - 3rd Party Virtual Event Toolkit: (any platform)
These are tools and talent that I've seen used on Shindig and other platforms. This is my personal list that I've compiled and you are free to use. Enjoy! Danny Mac's Virtual Event Resources Toolkit
4 - Virtual DJ Dance Party: (any platform, but enhanced with Shindig)
Our ability to match the dynamics of an in-person event makes Shindig the perfect platform for DJ hosted parties. People can video chat privately in groups up to 12, while controlling stage and video chat volumes for a balanced experience. Organizers can chose to let people take the stage at-will or if preferred, spotlight anyone to the stage with just 1 click.
5 - Hybrid Dialogue/Q&A On-Stage: (Only on Shindig)
With our unique stream-in/stream-out technology, virtual and in-person speakers & attendees can be placed on both stages creating a two way dialogue on both stages.
Pictured: APTA Future of Physical Therapy Hybrid Summit w/FLOTUS
6 - Virtual Face-to-Face Networking Hour/Breaks: (Only on Shindig, but can be integrated w/other platforms via URL)
Add networking breaks and cocktail hours that match the dynamics of in-person events with our patented ability to enable multiple private video chat groups (of 2-12) formed at-will and in the same room as content and others. Since Shindig is a hosted/SaaS solution, it can be easily linked via URL to add engagement where needed, featuring SSO to seamlessly lead people into Shindig mixers, then bring them back to another platform though an in-room link.
领英推荐
7 - Virtual Celebrity Meet & Greets: (Only on Shindig)
What better way to stimulate excitement than the chance to be spotlighted on stage with your favorite celebrity! Admins can pre-screen and vet people via private video chat, or create Surprise & Delight moments where attendees can request that they are spotlighted to the stage for a live discussion!
Examples: Global Citizen Meet & Greet w/John Legend | Mary J Blige Charity Wine Tasting | Imogen Heap Birthday Celebration | Aly & AJ Meet & Greet
8 - Virtual Game Show: (Only on Shindig)
There's no limit to game show possibilities when you have the patented ability to feature a stage and audience along with hotlink buttons and html embed boxes for fluid interaction and engagement.
9 - Live Video Q&A: (Only on Shindig)
With our patented ability to place anyone on stage (with pre-screening capabilities), Shindig is the go-to platform for those wanting to go beyond the tiresome 'livestream + text chat' format that's creating the call for engagement in the first place!
Examples: Amazon Goodreads Q&A w/David Chang | Amazon Goodreads & Netflix Enola Holmes Q&A | Kevin Smith's 50 Years, 50 Questions | A Conversation with Senator Chris Murphy & Cal Cunningham
10 - Award Shows: (Surprise moments only on Shindig)
While you can opt to connect first privately with award recipients via video chat, some of the best moments I've seen has been when the award recipient is placed on stage to learn they've won. This has been the go-to Surprise & Delight technique for EnsembleIQ, who has produced dozens of Award Shows for their 30+ brands.
Example: (Not of a surprise moment though) Online Journalism Awards Gala
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The one thing our clients (Accenture, SAP, NICE, Amazon, & more) all have in common is that they recognized the value of real engagement and scheduled a Shindig demo. To check us out for yourself, select either of the following:
See you there!
Danny
Marketing at Full Throttle Falato Leads
5 个月Danny, thanks for sharing!