Top 10 benefits of E-mail marketing
What are the benefits of email marketing? If your company or business isn’t utilizing email marketing, should they? The answer is probably yes, as email is consistently cited as one of, if not the marketing channel that consistently delivers the highest ROI. And especially in a world after COVID.
Email marketing is used by thousands of businesses?of all sizes across the globe. Those unfamiliar with this method of marketing may not immediately understand why it is so popular among businesses across many different industries, but here are ten reasons why email marketing is considered by many to be: The most popular and effective marketing channel
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What other marketing platform allows you to instant message thousands of people around the world? Sure, social media can help you spread the word to a global audience, but it’s impossible to know who is actually reading your content. Alternatively, you can still get hyperlocal using one of the other ten benefits — segmentation.
2) Immediate impact
Because of the quickness of email, a business can start seeing results within minutes of sending their email. Round-the-clock selling is a great marketing plan that can be used via email as it creates a sense of urgency and convinces subscribers to take immediate action. Businesses often have to wait weeks to see any sales from print or promotional campaigns and even then, how can they be sure what prompted the purchase?
3) Unmatched Return on Investment
In the business world, results are arguably all that matters. With that in mind, the main reason most businesses invest in email marketing is the excellent return on investment. According to DMA, email ROI is $35 for every $1 spent. It is clear that email continues to be the most effective marketing channel available to any business. It may be time for your business to start prioritizing email marketing. Explore our very own email marketing platform and learn how we help thousands of brands achieve great results with email marketing.
4) Reach an already engaged audience
Email marketing is one of the only channels that consumers ask to receive. The majority of businesses using the platform only send messages to those who have signed up to receive them. This can allow for much higher conversion rates as a business is only targeting those who already have an interest in their brand. It is, of course, possible to send unsolicited email marketing messages, but this is only likely to annoy consumers and result in a damaged brand image. As an email marketing software company, we strongly recommend that you don’t use purchased lists for your email marketing — the results you’ll get from list growth and engagement. clients from the natural way will lead to much better results.
5) Easy to measure Another
key gain of electronic mail advertising is that it`s smooth to look wherein you`re going wrong. Most electronic mail advertising software program will let you tune open, click-via and conversion rates, making it easy to identify how a marketing campaign may be improved. These modifications may be made nearly at once too, while print or broadcast marketing and marketing calls for pretty a chunk of attempt to alter. Discover the critical electronic mail advertising metrics.
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6) Low costs
One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel. Email marketers might consider investing in specialist software to automate, track and evaluate their emails. Granted, there may be a small overhead for sending thousands of emails at a time, but these costs are far lower than what you would expect to pay using other marketing channels. Find out how much it costs to use Pure360 to boost your email marketing.
7) Generate income
Marketing Weekly reports that email generates around ￡29 billion in retail sales each year. Email marketing is great for leveraging impulse purchases. Not many other marketing platforms allow customers to go from viewing an offer to buying an item with just two clicks of a button. With compelling calls to action and direct links to payments, email newsletters can drive sales like no other channel can. You’ll find a wealth of information on how you can successfully use psychology in email marketing to improve your results, including one of our most popular pieces of content — Mind The logic behind the creation of successful email marketing.
8) Deliver targeted messages
Most marketing professionals would happily pay to ensure they were only spending money targeting those who were interested in their brand. Email marketers can go one step further though, by only sending emails to subscribers who meet certain criteria. If a franchise only has an offer on in certain areas of the country, it can easily arrange for emails to be sent only to those living in certain areas. If there is a sale on sports goods, it can be arranged for only those who have shown an interest in sports to receive an email. Email list segmentation works wonders for brands getting information about their subscribers. Studies have shown that marketers who use this tactic often see improved engagement rates. The old “spray and pray” method of sending the same email to every subscriber or customer is no longer working, and companies seeing the best results from their email marketing are segmenting data. materials and campaigns to ensure they deliver the most relevant messages. for individuals.
9) Easy to share
Subscribers can forward great offers and deals to their friends with just one click. There aren’t many other types of marketing that can be shared as easily as this one. Before you know it, subscribers can become brand evangelists; focus on introducing your business to a new market. More and more, we’re seeing brands use this tactic smartly, and social proof has become a huge influence on online retail in recent years.
10 )?Easy to get started
Email marketing doesn’t necessarily require a huge team or tons of technical knowledge to be successful. It is certainly possible to create an email campaign with fancy templates, videos, images, and logos. However, some of the most successful campaigns use plain text emails, showing that the content of the email is what matters most. Many email marketing platforms, including our own, offer a Drag & Drop editor, allowing you to quickly and easily create stunning campaigns.
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