AI is one of the most buzzed-about topics in the marketing world today – and for a good reason. AI can help marketers automate repetitive tasks, personalize messages, and make better decisions about where to allocate their resources.
If you’re looking to get started with #AI or take your #marketing to the next level, this article is for you. We’ll explain what AI is and provide an overview of the top 10 AI tools that will make your marketing more effective. We’ll also offer some tips on how to use AI in marketing.
- Salesforce Einstein: Salesforce Einstein is an AI-powered customer relationship management (CRM) system. It can help you manage customer relationships, track customer data, and predict customer behavior. It can even suggest the best follow-up actions to take with individual customers.
- PPC Optimizer: PPC Optimizer is an AI-based tool for automated pay-per-click (PPC) campaigns. It can help you set up campaigns, select the most effective keywords, and optimize bids. It also offers detailed analytics and automatic bid adjustments to maximize your budget.
- MarketMuse: MarketMuse is a content optimization tool. It uses artificial intelligence to scan websites for related topics and content gaps. It then provides suggestions for optimizing content to better target search engine results.
- Conversica: Conversica is an AI-powered customer engagement platform. It uses natural language processing to understand customer messages, provide automated follow-up messages, and help move customers through the sales funnel.
- Persona: Persona is an AI-based audience segmentation tool. It can help you analyze and segment customer data, so you can create highly targeted campaigns.
- Gavagai Explorer: Gavagai Explorer is an AI-based text analytics tool. It utilizes natural language processing to examine customer reviews and survey responses. It provides insights into customer sentiment and can help you identify customer needs.
- Adgorithms: Adgorithms is an AI-based tool for optimizing digital advertising campaigns. It can help you optimize bids, track performance, and target customers with personalized ads.
- BrightEdge: BrightEdge is an AI-based content optimization tool. It scans websites for related topics and keyword opportunities to maximize search engine ranking. It also offers feature recommendations and competitor insights.
- JetMix: JetMix is an AI-powered tool for personalizing emails. It can analyze customer data, segment audiences, and deliver personalized recommendations in emails.
- Simplified: Elevate your marketing content with this AI tool specifically designed for designers, content marketers and social media marketers. Harness the power of Artificial Intelligence to supercharge your content creation process and take it to the next level!
To get started, you need to identify areas where AI can be beneficial. For example, AI can help you automate mundane tasks, personalize emails, and segment audiences to send more targeted campaigns. Once you’ve identified how to best use AI in your marketing efforts, you’ll need to choose the right tools for the job.
Look for AI-powered tools that have the features you need to automate, optimize, or personalize your campaigns. Finally, you should pay attention to the results you get from using AI.
Track key metrics, such as #customer engagement or conversions, to ensure that your campaigns are achieving their desired outcomes.
AI can be a great ally to the work that you do – it should be an extra set of hands that help improve and enhance your existing strategies and make your daily tasks easier, faster, and more efficient!
