Top 10 AI Predicted A-Beauty Trends 2025

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Update from HQ #23

No rest for the wicked. It's certainly GAME ON! January has started strong, with lots of our customers diving straight into new project developments. The team is on deck and ready to help with your formulation needs.

What Top 10 Trends Are Predicted for A-Beauty by AI?

Generative AI tools like ChatGPT have surely been creating buzz. So, we did an experiment to see what ChatGPT would predict for A-Beauty this year.

We tried a super simple prompt, and it came up with a reasonable list. The good news for customers is that we are ahead of these trends and can supply you with ingredients, starting formulations and development support.

1. Bioactive & Functional Ingredients

Australian consumers are becoming increasingly ingredient-savvy, prioritising clinically backed and bioactive ingredients with proven results. Expect to see:

• Barrier-boosting formulas with ceramides, niacinamide, and fermented extracts to support the skin microbiome.
• Adaptogenic skincare featuring ingredients like Kakadu Plum, Tasmanian Pepperberry, and Davidson Plum to counteract environmental stress.
• DNA repair and longevity skincare using NAD+, peptides, and exosome technology to promote cellular renewal.

2. The Rise of Menopause Skincare

With an ageing population and a growing conversation around hormonal health, menopause and perimenopause-specific skincare will gain traction. This includes:

• Formulations targeting collagen loss, hydration, and sensitivity.
• Phytoestrogen-infused products to help counteract hormonal changes.
• Brands incorporating education and community into their marketing to support this underserved audience.

Learn more about Oat Cosmetics Anti-Ageing ingredients here.

3. Blue Beauty & Ocean-Friendly Formulations

Sustainability remains top of mind, but blue beauty, which focuses on protecting marine ecosystems will take centre stage in 2025. Expect:

• Biodegradable formulations without microplastics or marine-toxic chemicals.
• Sunscreens that are reef-safe but still provide effective UV protection.
• Sustainable packaging innovations like algae-based bioplastics and refillable glass bottles.

4. Skinimalism & Multi-Tasking Products

Consumers are moving away from overloaded 10-step routines in favour of simplified, highly effective products. In 2025, expect:

• Hybrid skincare-makeup (e.g., tinted SPF with skincare benefits, vitamin C-infused foundations).
• Two-in-one treatments, like moisturisers with built-in serums or probiotic face mists that, also act as toners.
• A resurgence of solid beauty bars (cleansing, moisturising, and SPF bars) for a waterless, eco-friendly approach.

5. AI-Personalised Skincare

Tech-driven beauty is expanding, and AI-powered personalisation will play a significant role in 2025. This includes:

• Custom skincare formulations based on AI skin scans.
• Smart beauty devices that analyse hydration levels, sun exposure, and barrier function in real time.
• AI-powered ingredient recommendations for skincare shopping online.

6. Australian Native Botanicals on the Global Stage

The world is taking notice of Australia’s unique, potent botanicals. In 2025, expect:

• Indigenous-led beauty brands incorporating ethical harvesting and traditional knowledge.
• Global interest in native actives like Finger Lime Caviar, Lemon Myrtle, and Quandong for their antioxidant, anti-inflammatory, and brightening benefits.
• Brands focusing on biotechnology to extract and stabilise native botanicals for longer-lasting potency.

7. Skin Tech & At-Home Devices

Advanced skincare tools and home-based treatments will continue to gain popularity. Expect:

• LED masks with infrared therapy for deep collagen stimulation.
• Microcurrent devices to mimic professional treatments like skin tightening.
• DIY cryotherapy and skin-cooling gadgets to reduce inflammation and puffiness.

8. The Sunscreen Evolution: More Than Just SPF

Suncare will go beyond just protection, incorporating:

• Antioxidant-rich sunscreens to combat pollution and digital blue light.
• Tinted mineral SPFs with skincare benefits, such as hydration and redness reduction.
• Serum-textured sunscreens that feel weightless but provide broad-spectrum protection.

9. Hormonal Skincare for All Ages

Beyond menopause skincare, brands will address hormonal fluctuations in younger consumers, including:

• PMS-specific skincare for acne and sensitivity.
• Hormonal stress adaptogens like ashwagandha and licorice root in serums and creams.
• Gut-skin connection products incorporate prebiotics and postbiotics for clearer skin.

10. Conscious Consumerism & Ethical Beauty

With transparency and ethics taking priority, Australian consumers in 2025 will demand:

• Ingredient traceability – knowing exactly where and how ingredients are sourced.
• Carbon-neutral beauty brands offering low-impact supply chains.
• Inclusivity in formulations, with brands catering to a wider range of skin tones and types.

Do you struggle with formulating sunscreen with innovative textures and for everyday application? Reach out to the team to learn how we can make this easily achieveable.

So there you have the list.

If it's been a while since we have had a meeting with you - let's get in touch! Contact your Ceechem Account Manager, and we can schedule a time to visit your site.

Your Formulation Partners

??Professor Inky & the Ceechem Team

Paul Buckingham, Jade Osmond, Phillip Buckley, Timothy E. , Sally Buckingham & Patrick Carey