Top 10 Actionable SEO Tips to Skyrocket your Digital Presence in 2020

Below, we’ll show you 10 actionable SEO tips that you can start doing today in order to boost your traffic and become more visible in SERPs.

SEO, or search engine optimization, is the complex process of optimizing your site in order to rank on the first pages in Google, Bing and on other search engines, on specific keywords that have value to your business. For example, if you run a pizza shop in South Florida, you want to rank as high as possible for keywords like “South Florida pizza shop”, “order pizza near me” or “best pizza South Florida”.

Fortunately, you can start optimizing your digital presence now. While you should also work with an experienced and professional South Florida SEO agency, you can also start doing certain things by yourself.

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1. Make your Title Tags More Appealing

By simply changing your title tags, you’ll be able to enjoy an increase in click through rate on your listing by over 40%. For example, instead of “SEO Campaign Case Study: 1,433 Social Shares and 15% More Organic Traffic in Just 2 Weeks”, you could write: “Astounding. Check Out this SEO Campaign = 15% Increase in Organic Traffic in Just 2 Weeks”.

To make your title tags more appealing, use power up words like awesome, magnificent, astounding, gorgeous, proven, amazing, results, crazy or fast.

2. Kill All Zombie Pages you Have

Zombie pages are all those pages that rest on your site but bring you no traffic whatsoever. This is especially true if you’re running an eCommerce store. In fact, according to Moz (link to https://moz.com/blog/pruning-your-ecommerce-site), eCommerce sites that would delete or redirect pages with no traffic whatsoever would enjoy a boost of up to 32% in organic traffic and higher conversion rates.

Google loves a few stronger pages versus a multitude of low-quality pages with no traffic. Kill the zombie pages and you’ll enjoy a huge spike of organic traffic.

3. Optimize your Content for Google Hummingbird

Google’s latest algorithm, the Hummingbird, is focused on much more than words. It is focused on understanding the topic of a page, just like a human would. As a result, you cannot focus on keywords too much anymore when writing your page content. Instead, you should add variations of your main keywords, LSI keywords and other trending keywords similar to the main ones.

4. Add Text to Infographics, Videos and Podcasts

Infographics, videos and podcasts represent an amazing way to boost your SEO. However, you need to realize that Google cannot read them. Google crawlers can only read text, so you need to make sure it can read your infographics or videos. Use content below infographics, add the information in the video below it and also add a text version of your podcast. Do this and you’ll begin ranking extremely high in SERPs.

5. Reuse Old Content

Another amazing way to kick-start your SEO is to take advantage of old content. You might probably have a lot of old blogs that are just collecting dust, but you don’t realize that these posts are a true goldmine. You can take an old post, make it better or update it, and simply repost it. The amount of fresh traffic you can gain to your site is just mind blowing.

6. Use the Google Search Console Hack

This is probably the best SEO action you can take. However, it’s also one of those secret tips that only few marketers are using. Practically, you need to go to Google Search Console, go to the Performance report, then go to “pages” and discover the pages on your site that brings you the highest amount of traffic.

Click on any page you want and you’ll see the keywords that page ranks for. You can dig deeper and discover all the keywords you’ve ever shown up in SERPs. If you rank for certain keywords that actually convert without doing anything, just imagine how good you would rank if you would start doing things and optimizing your site for those keywords. We like to find pages with a lot of impressions that have a low ctr (under 4.1) and revamp those pages with fresh content.

7. Create your Own Branded Keywords

Do you know you can actually invent new terms and rank on the first position for them. If they go viral, you’ll get tens of thousands of visitors to your site. For example, Backlinko.com have managed to coin their own terms, including “the content upgrade”, “guestographics” and “the moving man method”.

Creating your own branded terms involves a sound strategy, several brainstorming sessions and a whole lot of ideas. Ultimately, you need to promote your new term like crazy. Use it in hashtags, in ads, in all your social media posts and in assets, such as case studies, webinars or infographics.

8. Use Google’s Correlate Tool to Discover New Keywords

Google does not only have Keyword Planner. Correlate is a tool very few people use, but it has a huge potential. This tool allows you to find terms that people usually search together. For example, if someone wants to know more about blogging, they might also search for “blog tips ideas”, “WordPress”, “copywriting tips” and “blog comments”.

Use the information you find in Google Correlate to optimize your content and discover new high-quality terms you can rank for.

9. Use a Q & A Section to Grab the Featured Snippet Spot

If your site gets featured in the Snippet, you’ll manage to outrank your competition and enjoy a huge amount of traffic to your site. According to this study (link to https://www.semrush.com/blog/large-scale-study-how-to-rank-for-featured-snippets-in-2018/), the best way to be featured by Google is to create a Q & A section on your page. Add the Q & A section on as many unique pages as possible that speak about different topics.

10. Capitalize on Descriptive URLs

Ultimately, you can take advantage of the power of SEO by replacing your links with more descriptive ones. For instance, instead of the page link https://mysite.com/cat=1/page16, try using something like https://mysite.com/gorgeous-content.

The Bottom Line

Now that you’ve discovered the top 10 actionable SEO tips in 2020, you also need an experienced South Florida SEO agency to make them live for your site. At MRB Marketing, we help South Florida companies to outrank their competitors and gain an unfair advantage in their niches. We’ve come up with a wide variety of SEO tips and implemented them to our select customers.

If you want to leverage the power of SEO for your company, contact us now and let us help you give a serious boost to your SEO rankings. We offer a free consultation that will include a technical audit and keyword rankings report.

Call Us Today 954-716-0603

MRB Marketing a South Florida SEO Company

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