The Tools You Need to Execute a Content Marketing Strategy (Without Losing Your Mind)

Leverage these content marketing tools to ensure brand consistency and to help scale your wellness business.

Efficient Content Marketing Tools for Wellness Brands

The right content marketing tools streamline content creation and organization for health and wellness brand marketing teams. Smooth marketing operations are crucial for teams like yours when you need to create cohesive, on-brand, engaging content.

This is easier said than done, though! Marketing teams also face the need to:

• Manage large volumes of content
• Collaborate across diverse teams
• Adapt to evolving trends

Mindful of these priorities, we’ll explore how content marketing tools can help your health and wellness marketing team:

• Streamline content creation and publication
• Ensure consistent brand messaging across different platforms
• Collaborate effectively internally and with external partners
• Automate repetitive tasks and workflows in your content marketing strategy
• Gather and analyze data to refine your content marketing strategy over time
• Manage costs associated with content marketing tools

Without the right content marketing tools, these tasks can become overwhelming and lead to inefficiencies, inconsistent messaging, and missed opportunities, not to mention a backlog of projects or tasks.

Read on for tried-and-true tools we recommend to our health and wellness clients – and that we use ourselves.

Let’s begin building your content marketing tool kit!

Canva: Streamline Design and Visual Content Creation

Health and wellness marketing is visual-centric, so you need a visual tool. To make multimedia design easier, turn to Canva.

Canva’s drag-and-drop interface, combined with its vast library of templates and design elements, makes it accessible to users of all skill levels. Plus, its brand kit feature ensures visual consistency by enabling marketing teams to apply brand guidelines across all assets effortlessly.

At Muse, we use Canva daily. It streamlines our creative process and delivers cohesive brand experiences.

Canva Key Features

Health and wellness marketing teams who use Canva can quickly create:

• Presentations
• Infographics
• Social Media Graphics
• Animated Visuals
• Videos

Canva Tips

Here are some tips to get the most out of using Canva:

For efficiency:

• Use Canva’s templates to speed up your design process. These pre-built layouts can kick-start your creative vision. A custom suite of templates serves your team even better! Check out the Canva template offerings, both free and custom, that Muse offers here . [link to Muse Canva package page]
• Create and save brand kits to ensure a consistent visual identity across all your assets.

For Collaboration:

• It’s simple to share preview links or link directly to designs for real-time collaboration.
• Use Canva’s comment feature to leave feedback and suggestions directly on designs.
• Assign different roles (e.g., editor, viewer) to control access and editing capabilities.

Airtable: Organize, Track, and Automate Your Content Strategy

It’s one challenge to create content. It’s another challenge to organize it. To avoid content chaos, consider using Airtable .

Airtable combines the simplicity of a spreadsheet with the power of a database. It’s a cloud-based tool that allows health and wellness marketing teams to manage content calendars, track project progress and automate workflows.

We use Airtable for both internal and client-facing organization. Our clients gain efficiencies by using it, too.

Airtable Key Features

• Customizable content calendar templates
• Kanban views for project management
• Integration with other tools like Slack and Zapier
• Automation features for repetitive tasks

How to Use Airtable

A new content marketing execution process can feel daunting. Here's our tried-and-true process to go from content strategy to article development and promotion for health and wellness brands:

1. Break Out Topics from the Strategy: First, we determine a list of topics that align to our content marketing strategy and log them into a centralized content calendar.

Each topic is categorized by content pillar, target audience, and the intended publication date. This system ensures that all our ideas are captured and easily accessible.

2. Planning and Assignment: Once our topics are logged, we plan and assign dates. Airtable’s Kanban view or column drop-downs allow us to move content topics through different stages of development – from “Idea,” to “In Progress,” to “Ready for Review.”

We include due dates and detailed notes so everyone on a project is aligned. The goal is to make sure each person understands their priorities!

3. Content Creation: When tasks are assigned, our writers and designers create assets that are then linked to their respective projects in Airtable. This provides our team with easy accessibility to project assets.

4. Review and Approval: Linked content moves into the “Ready for Review” stage for any necessary edits.

Following our team’s revisions, plus any from our client, the content is advanced to the “Approved” stage and prepared for publication.

We’ve refined this process over many years of working in Airtable! It works well for us and our health and wellness clients. We encourage you to experiment with a process that flexes to your team’s needs.

We also take advantage of Airtables’s notification features, which can be set up in the platform’s Automations section. These alert relevant team members when specific actions are completed, like when a client marks an article “Approved.”

After publication, we use Airtable to track the performance of each piece of content. Metrics such as page views, social shares, and engagement rates are logged and analyzed to determine the content's effectiveness.

Our team uses this data to refine our content strategy, which allows us to reframe our focus on topics and formats that resonate most with their audience.

Airtable Tips

Here are some best practices for using Airtable.

For Efficiency:

• Set up automated notifications for upcoming deadlines.
• Use Kanban views to visualize the status of each content piece.
• Create linked records to connect related content and tasks, like keywords to specific articles.

For Collaboration:

• Share bases with team members for collaborative editing and updates.
• Assign tasks to specific team members and track progress in real-time.
• Use Airtable’s commenting feature to discuss details and changes within the platform.

Google Workspace: Seamless Collaboration and Document Management

Every health and wellness marketing team needs technology that helps them:

• Collaborate and iterate on content
• Organize the moving pieces of projects
• Archive assets

To support these needs, you can lean on Google Workspace .

Google Workspace is a collection of cloud-based productivity tools like Gmail, Docs, Sheets, and Drive designed to facilitate real-time collaboration and document management. Its adaptiveness, scalability, and user-friendliness make it an essential content marketing tool for health and wellness brands that must work closely with teams and external partners.

Muse relies on Google Workspace daily to support cross-collaboration and project management.

Google Workspace Key Features

• Real-time editing and collaboration on documents and spreadsheets
• Cloud storage with Google Drive for easy file sharing and access
• Integration with other Google tools like Calendar and Meet

Google Workspace is a game-changer for wellness brand teams looking to elevate their content marketing strategy execution while keeping costs low and efficiency high.

With Google Docs, writers on your marketing team can draft content and invite teammates to provide feedback directly within the document using the commenting feature. This real-time collaboration eliminates the need for endless email threads and ensures a smooth editing process, saving valuable time and streamlining the content creation workflow.

Google Sheets offers a dynamic solution for managing your social media content pipeline. It allows you to draft and organize social captions in a centralized spreadsheet. Leveraging features like drop-down menus, your team can easily review and approve captions, ensuring a consistent brand voice and message across all platforms.

But that's not all – Google Workspace also provides a secure and accessible repository for storing and sharing documents. With Google Drive, your team can access and collaborate on these essential resources from anywhere, fostering transparency and alignment across your content marketing strategy.

Google Workspace Tips

Here’s our tips on how to leverage Google Workspace:

For Efficiency:

• Use Google Drive to organize and store all marketing materials in one place.
• Use Google Sheets for tracking content calendars and performance metrics.
• Use Google Docs for collaborative content creation and editing.

For Collaboration:

• Share documents and sheets with team members for real-time collaboration.
• Use the comment and suggestion features in Google Docs to review and approve content.
• Schedule regular team meetings with Google Calendar and Meet for ongoing communication.

Vista Social: Manage and Automate Your Social Media Strategy

A health and wellness brand’s content marketing strategy is incomplete without a social media strategy – so you need a tool that keeps it as a priority. Vista Social does just that.

Vista Social is a comprehensive social media management tool that helps marketing teams plan, execute, and analyze their campaigns. It streamlines the process of scheduling posts, engaging with audiences, and measuring performance.

We love how VistaSocial can enhance and expedite our social media strategies.

Vista Social Key Features:

• Social media scheduling and publishing
• Automated content recycling and posting
• Analytics and reporting tools
• Team workflows and approval processes

Vista Social Tips:

Here are our tips on how to maximize the advantages of Vista Social:

For Efficiency:

• Set up automated posting schedules to maintain a consistent presence.
• Use content recycling to keep evergreen posts active.
• Analyze performance metrics to refine social media strategies.

For Collaboration:?

• Create team workflows for content creation, review, and approval.
• Assign roles and permissions to manage access and responsibilities.
• Use the platform’s messaging and commenting features to coordinate with team members and external partners.

Gather and Analyze Data to Refine Your Content Marketing Strategy

The final addition to your content marketing tools arsenal should be resources that gather and analyze data. Consider Google Analytics, Semrush, or Looker Studio to gain insights on:

• Website traffic
• User behavior
• Keyword opportunities
• Competitor strategies

Information about these metrics provides insights to help you refine and optimize your content marketing strategy.

Read on here for our deep dive into Google Analytics, Semrush, and Looker Studio. Plus, how to manage all the costs associated with alllll these tools and platforms!