?? Tools, Tools, Tools... What About Intuition? The Design Jam!
Alan Campos
Global Executive | Helping Leaders Drive Millions in Recurring Revenue Through Design, AI & Digital Innovation
Last week, we delved into the challenges around MVPs in big corporations. Now, let's explore new pitfalls on this path and discover effective ways to avoid them.
I've been working with innovation for the last 20 years. Almost half of this time in big corporations.
It's remarkable how startup models and design tools have infiltrated the corporate world, leaving a lasting impact on customer experience and business.
As executives, we excel at implementing new frameworks and tools. However, let's be mindful of potential pitfalls:
Worth the Risk
The cost of MVP development has significantly dropped with low-code and no-code drag-and-drop solutions.
Developing a first version of your solution is so affordable that it's worth the risk of testing it with real users instead of going through extensive research, prototyping, building, and launching.
Just build and launch!
If you still need a framework to accelerate this process and with room for intuition, consider "The Design Jam"
The Design Jam
In a Design Jam session, participants gather in a collaborative and creative environment to address a specific design challenge or problem. Here's a simplified overview of how a Design Jam session might unfold:
1// Introduction and Problem Definition
Facilitators introduce the design challenge or problem that needs solving.
Participants gain a clear understanding of the objectives and constraints.
2// Team Formation
Participants form cross-functional teams, bringing together individuals with diverse skills and perspectives.
3// Research and Empathy
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Teams conduct quick research or empathize with the end-users to understand their needs and pain points.
4// Ideation Phase
Teams engage in a rapid brainstorming session to generate a multitude of ideas.
The emphasis is on quantity over quality at this stage.
5// Sketching and Prototyping
Teams select promising ideas and translate them into rough sketches or low-fidelity prototypes. The goal is to visualize concepts quickly.
6// Feedback and Iteration
Teams share their sketches or prototypes with others for feedback.
Iterative improvements are made based on the feedback received.
7// Presentation
Each team presents their final solution, explaining the rationale behind their design decisions.
8// Reflection and Learning
Participants reflect on the process, share insights, and discuss lessons learned.
The condensed timeframe encourages quick thinking, intuition, and collaboration among participants. The ultimate aim is to generate creative solutions to a specific problem while fostering a dynamic and engaging atmosphere.
Design Jams are known for their time-boxed nature, usually lasting anywhere from a few hours to a full day. I like using a 9-to-5 approach with strategic breaks for lunch and snacks. 6 hours max full dedication.
It Works!
This model has helped me solve problems, develop the highest-ranked app among telecoms worldwide, build a health wallet and the largest healthcare data lake in Latin America, and develop solutions to support millions of patients in their treatments.
This Week's Action Steps
Suggest a Design Jam to tackle a specific product challenge or business problem.
Whenever you're ready, there are 3 ways I can help you: