The Tools and Techniques Transforming Experience – Adobe Summit Top Picks – Part 2

As we kick off Adobe Summit in the shadow of a challenging year, I’m thrilled to discover new innovations and technologies from Adobe, and latest trends in CXM including data, privacy and trust, customer journey orchestration and personalization at scale. I’m especially grateful to Adobe for its investment in providing an unmatched virtual Summit experience complete with expert content, inspiring speakers, and virtual networking opportunities – that’s also free to attend!

Following my recommendations in Adobe Summit Top Picks Part 1 by industry , here I’ve highlighted a few ‘must-see’ session recommendations for hot topics applicable to any industry – from boosting your personalization powers, unlocking the potential of your DAM, and setting up future-proof marketing automation. So, explore my top picks below, mark them in your calendar – and be sure to set aside time to meet with Avanade. We are looking forward to helping you embrace the rising tide of customer experience.

Personalization 

S903 - The Future of Personalization in Adobe Experience Cloud 

With consumer expectations at an all-time high, marketers must align personalization capabilities for inbound channels with outbound communications to deliver deeper levels of engagement throughout the customer lifecycle. 

Ram Parthasarathy, Principal Product Manager, Adobe 

S755 - Travel & Dining: Personalization Through Digital Convenience 

In a world of on-demand services, travel and dining experiences are no exception. Restaurants are in the midst of a massive change that requires a digital and operational pivot to align and deliver exciting new opportunities. 

Julie Hoffmann, Global Head of Industry Strategy – Travel, Hospitality & Dining, Adobe 

George Hanson, Senior Vice President and Chief Digital Officer, Panera Bread 

S114 - Scaling Personalization with Automation and Marketo Engage 

Everyone expects personalization. No one wants to receive a generic email or see an ad that has nothing to do with them. Learn how to make sure that never happens – whatever the scale of your audience. 

Liana Best, Demand Generation Specialist, Adobe 

Ben Conrad, Sr. Director, Database Marketing, Milwaukee Bucks 

Digital Asset Management (DAM) 

E269 - Building the Perfect DAM: A Matter of Experience 

As an asset’s home, a digital asset management system is your central source of truth – a place for inspiring collaboration, governance and measurement. See how to make DAM the center of your content world. 

Jean-Pascal Martin, Head of Video, Emailing & Search Solutions, BNP Paribas 

E138 - Adobe Experience Manager Assets: Top DAM Innovations 

Make sure you’re getting the most out of your Adobe Experience Manager Assets investment in one quick session. Walk away with the information you need to empower your teams with the cutting-edge features of a 21st-century digital asset manager. 

Elliot Sedegah, Group Manager, Strategy & Product Marketing, Adobe 

Josh Ramirez, Head of Product, AEM Assets, Adobe 

S271 - Achieve Marketing Efficiency with Workfront and Adobe 

Companies are galvanizing to push beyond the CX philosophy and organize their whole business around the delivery of exceptional experiences – this is the business of experience.

Sid Anand, Workfront Practice Lead, Accenture Interactive 

Steve Cappellucci, Head of Pre-Sales Transformation, Adobe 

Experience Commerce 

E270 - Pino’s Next Step to Digital Experience Excellence 

Pino has always been committed to using technological advances to add value for the customer and ensure a better experience. See how Pino took this to the next level. 

Martin Mannowetz, Head of eCommerce, PINO GmbH 

Stefan Willkommer, CEO, TechDivision GmbH 

S702 - Commerce Obsessed: How AI Can Drive Results 

AI has huge potential to help merchants to do more with less. Learn how Adobe Sensei is expanding its power from content and data to commerce. Discover how AI and machine learning are helping merchants work more efficiently to create personalized shopping experiences. 

Ryan Green, Senior Product Marketing Manager, Adobe 

AI103 - Fuelling the Future: The 7-Eleven Story 

Hear how 7-Eleven is shape-shifting its business to become a digital leader in fuel, convenience and delivery.  

Stephen Eyears, GM of Strategy & Technology, 7-Eleven 

Damon Scarr, Senior Sales Director, Enterprise Commerce, APAC, Adobe 

Paul Wallace, Head of Digital Innovation, 7-Eleven Australia 

Customer Data Platforms (CDP) 

AISS11 - Data-Driven Customer Experiences: The Future is Here! 

Customer experience management is changing rapidly, with market forces like dynamic privacy regulations and changes to the use of third-party cookies. More than ever, brands need to adopt a future-ready customer data platform. 

Anjul Bhambhri, SVP of Experience Platform and Solutions, Adobe 

Joanna Lambert, Head of Consumer, Verizon Media 

Eric Matisoff, Principal Evangelist, Analytics & Data Science, Adobe 

AISS12 - Orchestrating Personalized B2C and B2B Customer Journeys at Scale 

Brands today understand the need to interact with customers in a personalized and consistent manner at the right moments in their journeys – with empathy and agility at scale. Here, you’ll learn how. 

Amit Ahuja, VP, Experience Cloud Platform and Products, Adobe 

Kara Kelley, Principal Consultant, Adobe 

Alyssa Raine, Group VP of Customer Marketing Platforms, Walgreens 

S852 - Moving from Data-Driven Marketing to Data-Driven Experiences 

As consumers spend more time on their screens and have an elevated consciousness of their spending due to COVID-19, it's critical that brands create seamless, hyper-relevant experiences that anticipate consumers' changing needs. 

Michael Bregman, Global Customer Insights and Growth (CI&G) Lead, Accenture 

Marketing Automation 

E106 - ABM is Good B2B Marketing, so let’s Automate it! 

Account-based marketing (ABM) is simply good marketing. It’s a default B2B strategy and a fundamental part of marketing automation. Learn why we updated the core automation DNA of Marketo Engage to support account-based orchestration.  

Liana Vagharshakian, Principal Product Manager, Adobe 

E287 - Adobe on Adobe: Our Secret Sauce to Demand Generation 

2020 has been a challenging and interesting year. Business has gone digital overnight. Buyers are using the full range of channels to make decisions quickly. Marketers are struggling to keep up. 

Kate Doyle, Senior Marketing Manager, Adobe 

S108 - Connect the Dots: Engaging Sales in your Marketing Funnel 

Sales and marketing alignment is a hot topic, because it’s vital to business and revenue success. The left hand knowing what the right hand is doing is key for meeting performance metrics and seeing success in both teams. 

Chelsea Kiko, Marketing Operations Manager, McGraw Hill 

Natalie Kremer, Marketing Automation Manager, McGraw Hill 

Headless Content 

E187 - Adobe Experience Manager Headless Content Delivery at Massive Scale 

In today’s digital-first world, brands need to fuel content into modern app-like experiences across every touchpoint on the customer journey. Learn how a large global enterprise has leveraged API-first and headless content capabilities. 

Josh van Tonder, Group Manager, Experience Manager Product Marketing, Adobe 

Kevin Perkins, Product Manager, Creative Product, Adobe 

ANZ112 - Deliver Headless Experiences with Adobe Experience Manager 

With Adobe Experience Manager, you have a modern unified solution for all your content needs to support web and modern JavaScript front-end apps. Learn from Adobe Consulting Services expert instructors about headless experience management. 

Sean Steimer, Technical Architect, Adobe Professional Services, Adobe 

E146 - Headless Goodness with Adobe Experience Manager and GraphQL 

With the proliferation of digital channels and content stuck in siloed repositories, organizations are challenged to deliver consistent, personalized omnichannel experiences at scale. Learn about the latest features for headless experience management. 

Mathias Siegel, Principal Product Manager - Adobe Experience Manager, Adobe 

Sean Steimer, Technical Architect, Adobe Professional Services, Adobe 

Data Privacy and Trust 

S959 - Rachel Botsman: Rethinking Trust 

Rachel Botsman has spent the past decade rethinking the role of trust in the modern world. She has been credited with predicting the rise of ‘sharing economy’, met drug dealers on the dark web, delved deep into distrust of institutions, and so much more. Hear from her. 

Rachel Botsman, Trust Expert, Lecturer at Oxford University, Author 

S883 - How to Succeed in the Digital Economy with Consumer Trust 

In this digital economy, trust will be the fuel that drives growth for merchants. The internet is a double-edged sword – both a powerful platform for progress and a place of misinformation fueling mistrust. 

Peter Mühlmann, Founder and Chief Executive Officer, Trustpilot 

S209 - Do You Trust Me? Great CX is Built on Customer Trust 

Consumer trust is key to getting access to and using the data you need to personalize customer experiences. Learn how to build confidence in your brand’s ability to use data responsibly and provide consumers with transparency and control. 

Shidhin Sarath Ullisseri, Senior Product Manager, Experience Platform, Adobe 

Gustavo Mazal, Product Marketing Manager, Adobe 

S105 - Finally! Unified B2B Customer Data I Can Trust 

As marketers, your most important asset is customer data. But customer data is often disconnected across tools and databases. How do we gain control? 

Erik Rucker, Sr. Product Manager, Adobe 

Cecilie Burleson, Digital and Emerging Technology Manager, EY 

You can read more about these sessions here. 

About the Avanade + Adobe partnership advantage 

Are you ready to embrace the rising tide of CX? Avanade is the how and now of digital marketing effectiveness. Personalisation at scale. CX that glides. Smarter data. Avanade knows how. And with Adobe, we can help you deliver instant impact and long-term value – fast. Discover avanade.com/adobe.