Tools to succeed in Social Selling
The whole point of social selling is to build a trust relationship with your target audience by adding value. It can be exhausting to post regularly without getting the interaction you desire.?
There are a few things to consider before posting like crazy, hoping to reach the right people.?
What is the nature of that platform?
TikTok, Instagram, and Facebook are all very visually dynamic. Images, videos, and popular music are what works. People want to see entertaining content. When you are trying to build a unique brand for your business, it might prove challenging to consider what other people want. Now you have to marry the two aspects in your social selling strategy. Think outside the box. If you can't make finance look exciting, focus on financial freedom. If you can't make plumbing look exciting, focus on the convenience of clean running water.
On LinkedIn, you can post an interesting article, and people will be willing to read it. Tips and tricks to make their life easier will do well on LinkedIn because people want you to add value to their lives.?
When should I post on each platform?
Facebook: Wednesday from 11 am - 3 pm
Instagram: Wednesday 11 am & Friday between 10 am & 12 pm
LinkedIn: Wednesday 8 - 11 am & 12 - 1 pm
Twitter: Wednesday 9 am & Friday 9 am
Interesting as it may be, we can't always post when we want to. An application like Hootsuite can assist in the scheduling of posts on various platforms. A social media calendar can also help when planning what to post at the ideal time. Practical tools like these can make a big difference in the efficacy of your social selling strategy.
Happy posting...