Tools and Marketing Wins of the Week
Andrew Davis
Keynote Speaker & Trainer in Social Media, Generative AI & Content Marketing. Helping People To Simplify Digital Marketing.
Welcome to the first edition of my weekly newsletter where I will recommend 2 tools and an example of a brand using AI successfully (or not).
Tool 1: Ideogram
Even though Midjourney is my favourite AI image-generating tool, its weakness is word generation. In fact, most tools struggle with this except Ideagram 2.0.
With the recent update, this freemium platform has upped its image quality and is the best at getting words right.
Marketing Example: Have A(i) Break By Kit Kat
In 2023, KitKat leaned into AI for their new “Have AI Break” campaign.
Staying true to their brand message of taking breaks, they handed creative control to AI, generating scripts and visuals via tools like ChatGPT and DALL-E 2.
The result? Eye-catching videos across social platforms like YouTube and TikTok that resonated with Gen Z.
The campaign boosted engagement, showcasing how AI can reinforce branding while maintaining consistency.
领英推荐
Tool 2: Gemini by Google
Some of you may be surprised I am recommending this tool!
However, the tool may not be as good as ChatGPT, Perplexity or Claude but they have made it a lot more convenient to access it....and this is why I have started using it daily.
Here is how to access it:
If you are interested in staying up to date with the latest AI news including my daily 10-minute AI podcast, then join me on WhatsApp (I promise, you will only get 1 summary text a day ??).
Until next week, take care and enjoy those tools
SEO Expert Freelancer/Marketing Strategist /Boosting Revenue for Businesses of All Sizes-search engine and attract more leads to the relevant landing pages and get Organic Traffic with Custom SEO Strategy.
2 个月Great advice
I make AI simple for marketers | 100k on TikTok
2 个月Oooo I'll be following along for this one!
Advisor @ Metamindz & Phase One | Nourish 2024 Recommended Supplier
2 个月Andrew I knew you had to start soon newsletter! thank you for taking the time to do this??
Need New Sales? I Can Help! GDPR-Compliant B2B & B2C Marketing Lists | Postal, Telemarketing, Email Campaigns | Boost College Events & Recruit Students | Print & Mail | AI Content CopyBubble.ai | Let’s grow your business
2 个月AI tools can really enhance our marketing strategies, and seeing real-world examples can inspire creativity.