Tools and Marketing Wins of the Week (3)
Andrew Davis
Keynote Speaker & Trainer in Social Media, Generative AI & Content Marketing. Helping People To Simplify Digital Marketing.
Welcome to the third edition of my newsletter! Today, I’m excited to share two powerful tools that can elevate your marketing game, plus a real-world example of how a brand uses AI in its campaigns.
Whether you’re looking to streamline your workflow or get inspired by innovative marketing tactics, there’s something here.
If you have any questions, feel free to leave a comment ????
Tool 1: Suno
This is easily my favorite AI tool. While it may not be as widely used as ChatGPT or MidJourney, I love its unique charm.
It’s an AI music generator that lets you create your own songs. Now, I know you might’ve seen tools like this before, and the output wasn’t great but Suno changes the game—it makes music you’d actually enjoy, and you’d swear your favorite artists were behind it.
From writing lyrics to fine-tuning beats, it’s perfect for creating full songs or instrumentals for your social media content.
Marketing Example: UNICEF’s “Faces of the WaRE”
UNICEF’s “Faces of the War” campaign uses AI to spotlight the human impact of conflict.
Through AI-generated images and stories, it personalizes the experiences of children affected by war, emphasising that behind every statistic is a real person with a story.
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The campaign is designed to evoke empathy and drive action by making these faces impossible to ignore.
It’s a powerful use of AI in marketing, blending technology and storytelling to deepen the emotional connection with their audience.
For more details, check out the full article here.
Tool 2: Pika 1.5
AI video generation is the hottest space right now with so many new tools or updates. Pika Labs was one of the early front runners but lost its way when other players entered the market...until now.
With their latest update, they have shown that not only do they have the quality of video-generated clips to match their rivals, but also a cheeky viral campaign with a feature called 'Pikaffects' that can do multiple things to your images including blowing it up and squashing it.
Give it a try and you will see what I mean
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Until next week, take care and enjoy those tools!!!
Co-Founder & CEO at Wavess I The first predictive AI for marketing I Ex-MIT EFF I Ex Berkeley SkyDeck
1 个月Impressive work by UNICEF Andrew Davis! Great to see AI being used for non-commercial purposes and making a real impact.
Software Development | Managed Team | Team extestion | AI/ML Development
1 个月Great insights, Andrew! Which tool?
Chargée d'Etudes
1 个月Thanks for sharing
Evolving applied neurotechnologies for human performance and wellness
1 个月Confirmed Suno rocks - thanks for these insights Andrew Davis ??