Tools and Marketing Examples: Week 4
Andrew Davis
Keynote Speaker & Trainer in Social Media, Generative AI & Content Marketing. Helping People To Simplify Digital Marketing.
Welcome to the fourth edition of my newsletter!
So many new tools come across my radar every week, so it is always hard to focus on two, but the ones I have today are already impacting me and others.
If you have any questions, feel free to leave a comment ????
Tool 1: Raena AI
This tool was created to help people with their studying. Why? Because it is designed so you can upload a PDF and it will generate quizzes for you.
As a workshop trainer, this was perfect for me but also a great toll for anyone else to learn and test your skills.
I will be using this tool a lot in the future.
Marketing Example: McDonald’s Sweet Connections AI Campaign
McDonald’s launched the Sweet Connections AI campaign to celebrate Grandma McFlurry and address communication barriers between immigrant families.
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Using AI, they created a platform that translates video messages into 23 languages, allowing users to connect across language differences.
This innovative approach helped foster emotional connections between generations and showcased McDonald’s cultural sensitivity and technological innovation.
The campaign highlighted the importance of using tech to solve real-world issues while promoting inclusivity.
For more details, you can check out the full story here.
Tool 2: Illuminate By Google
A couple of editions ago I recommended Notebook LM by Google. The main reason being is that you could upload a PDF and it would create an audio podcast as well as a number of other things. Illuminate by Google just focuses on the audio part.
It is a tool that helps you transform your content into engaging AI?generated audio discussions. So it can take your text and bring it to life with audio.
This has a waiting list right now and are excepting people so join the list now and hopefully you will be admitted soon to try it.
If you are interested in staying up to date with the latest AI news including my daily 10-minute AI podcast, then join me on WhatsApp (I promise, you will only get 1 summary text a day ??).