Tools to Help you Grow

Whether you create on LinkedIn all the time or you’re just getting started, we’re here to help you get your voice out there and make the most out of your content.?

Last month, we surveyed members from the LinkedIn for Creators Page to find out what their biggest goals are for creating content in 2023. The top response we received was, “Engage with more people.”?

With that in mind, we’re kicking off our first edition with some key tools and resources to help grow your audience, create opportunities, and get your content seen by more people.

Think of this newsletter as a one-stop shop for all your content creation needs. So, if you have any feedback or topics you’d like to see covered, just let us know! We’d love to hear from you as we continue to evolve our upcoming editions.

Need a Thought Starter?

Thinking of content for your next post can be hard. Check out these suggested prompts and use them as inspiration for your next post. Tip: International Women's Day is coming up on March 8 -- it's one of our biggest days for conversation. Start planning your post now.?

Who's a woman that has influenced your career path and how? #IWD2023 #LinkedInForCreators (International Women’s Day - March 8)

Share a tip for creating an equal workplace. #IWD2023 #LinkedInForCreators (International Women’s Day - March 8)

What’s one job-seeking tip you can share to help those who are looking? #LinkedInForCreators

What advice can you share with those trying to break into your industry? #LinkedInForCreators

Featured Posts

Posting high-quality content is one of the best tools you have to reach people outside of your network and grow your audience. Here are some stand-out posts to draw inspiration from.

Why this post works:?

? Lynnette offers insights into a timely topic, Black History Month, with her own perspective on why it’s important.

? She consolidates her strongest posts in the form of an easy-to-read list.

? She tags the people and companies she refers to.?

? She includes a variety of relevant hashtags throughout her post.

? She ends her post with two questions that inspire engagement and conversation among her audience.

Why this post works:

? Tara addresses a challenge that many creators encounter.?

? She clearly expresses her stance and ends with two thought-provoking questions for her audience to answer.?

? She includes a video where she expands on her message. Getting in front of the camera and sharing from the heart allows her to connect with her audience on a deeper level.

What’s New

We’re always thinking up new ways to help you grow with product updates–here’s the latest!

Improved Activity Section on your Profile

Look out for an update coming to your profile! We're making it easier to showcase more content on your profile and choose which content type you want viewers to see first. Now, when people visit your profile, your content will be front and center so that you can establish your expertise and easily highlight what you create.

By making your content more visible, your audience can seamlessly engage with what you’re creating, giving you more opportunities to inspire new conversations and expand your connections.?

Scheduled Newsletters & Articles

We’re thrilled to announce the rollout of scheduled articles. We’re rolling out this update on desktop where you can utilize the same pre-scheduling tools that are available for posts to create ongoing long-form content. This tool will allow you to manage and maintain your planned publishing cadence, all natively on LinkedIn.

So, how does it work? After you create a new article or newsletter, hit Publish to view the scheduling icon on the left of the Post button. Then, simply click that icon to schedule the date and time you’d like your content to be shared. And don’t worry, if you need to modify the date and time you selected, delete a scheduled post, or see all your scheduled posts in one place, you’ll be able to view and make those changes here as well.?

Plus, we’re also rolling out scheduled posts for Pages. So, if you’re a LinkedIn Page Admin, you’ll now have access to scheduled posts through desktop–stay tuned for mobile.?

Feature Highlights

Consider these recommended tools to engage your audience and grow your following.?

Live Events?

LinkedIn Live Events allow members and Pages to schedule a virtual event in advance and stream it directly to an audience via video or audio-only formats. They are a great way to nurture your community– giving you the ability to engage directly with attendees before, during, and after the livestream.?

Want to try it out? Let’s break it down by type:

• Audio Events: Engage in live, audio-only dialogue with your community. Audio Events are a good option for when you want to connect without the stress of being camera-ready. Listeners can raise their hands and get brought “onstage” to ask questions in real-time.?
• Video Events: Connect with and stream live video content to your audience via a 3rd party broadcasting tool. These events stay up as a post on your feed when they’re over, so if your attendees can’t make the live event, they still have the option to view it later.

Tips for planning a Live Event:?

? Schedule and promote your event 7-10 days before the event date.?

? Be sure to add any additional speakers at least 48 hours in advance.

? Encourage additional speakers to invite their connections to the event.

? Invite your connections and encourage them to promote the event by reposting it.?

? Think of ways to make your event as fun and interactive as possible. For example: Encourage your audience to respond to questions with emojis.?

? Talk about a topic that you’re passionate about, be yourself, and have fun!?

Know someone who’d be interested in this newsletter? We’d love it if you shared it with them .?

Tell us what parts of this newsletter you found useful and what you would like to see us touch on in upcoming issues by replying in the comments ??