Tools to Help Sellers In the Account-Based World. With Daniel Barber. #236

Daniel Barber, Vice President of Revenue at Node, joins me on this episode to talk about account-based intelligence, a term coined by Node to describe their platform, to help make account-based marketing and account-based selling much more effective and efficient. Join us now, as Daniel and I dive into what they’re doing at Node to boost sales productivity by helping sales reps talk to the right people, at the right time, with the right message!  

Click to tweet: Helping sales reps talk to the right people, at the right time, with the right message with @gaijindan now on #Accelerate!

KEY TAKEAWAYS

5:36] What is account-based intelligence?

[7:23] The holy grail of sales - talking to the right customers, at the right time, with the right message.

[10:44] Node is empowering salespeople with the ability to search for people who are searching for them.

[12:43] How Node is creating and distilling the context for salesperson so that they actually know what to say to the right individuals, at the right company, at the right time. 

MORE ABOUT Daniel Barber

What’s your most powerful sales attribute?

?Insight.

Who is your sales role model?

Mark Kenny.

What’s one book that every salesperson should read?

Give and Take: A Revolutionary Approach to Success, by Adam Grant

What music is on your playlist right now?

I am a frequent shuffler on SoundCloud; Mad3 just had a new hit, called Go, that I would listen to right now. 

What’s the question you get asked most frequently by salespeople?

How do I find the next customer?

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