Tool Review - StreamYard
Kerry George
CEO at CIBN Connect - Vice President Of Communications at A Better Calgary Party, Author, Global Business Mentor
There are so many great tools available today. As a busy entrepreneur which tools should I use?
After 8000 networking meetings and more than 2000 mastermind strategy sessions I have come across thousands of tools. The problem with tools is that they all have a learning curve and they can be a major distraction to getting things done. Therefore it is important to find tools that save us time, and not tools that just take up time and money. Most importantly they need to be tools that we are using. Every month we check the credit card statements and remove tools that have become redundant, and those that we are not utilizing anymore.
That being said, let me introduce you to a tool that I use a lot. StreamYard is the best streaming tool to multiple locations at the same time.?
Why is it important to stream to multiple channels?
Simply, you want to be seen. Why would we want to shout our message into an empty room? The more channels that we are on means the more eyeballs on us. If I have 5000 friends on Facebook I want them to see what I am doing, but I also want the 2000 in my group to see it, and it would be great to have the 6000 likes on my Facebook business page have a look. That is three channels and I have not even left Facebook yet. If my numbers were smaller, it would be even more important. (I should also join CIBN Connect because then they would let me post to their groups as a member with my StreamYard account.)
And then there is my 13,000 connections on LinkedIn. Shouldn’t I post it there? And don’t forget the 999 subscribers on YouTube and the 3000 followers on X.?
StreamYard gives me excellent reach all at once and it shows up clear on each of these channels. Zoom videos fade in and out around me. I have to record and download and then upload into individual channels. Other streaming tools have a clear picture on three channels and go suddenly fuzzy on the other two that are allowed. StreamYard gives me eight at once and every location looks great.
Facebook Lives
Many people market their businesses using Facebook Lives. The only problem is that these videos have no place to live. The URL that is created after the video has aired is difficult to find, and even harder to share later.? If we make the FB Live in a group, we may not be able to view it outside of the group. It can be found in the media section of the group, but there is no thumb nail, banner, or title. So we can only find it by looking for the most recent snapshot of ourselves with our tongue hanging out in mid sentence. They are incredibly talented at snapping the ugliest picture of us possible and then using that as the face of the video. The FB Live sometimes goes missing afterwards. They like to do culling from time to time, so the videos we posted to FB can suddenly disappear.?
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StreamYard fixes these issues because we can set the video to go live for a time in the future and create a professional thumbnail on the video that our following will see as we market it to our tribe.?
YouTube Lives
By using StreamYard we can go live simultaneously to YouTube and Facebook. The YouTube video now has a URL and a place to reside forever. We can then use the address of the video to share the content over and over again. Links can reside under the video and even be changed if the special offer comes to a close. Videos can be organized into playlists for easy access.
Professional Banners And Branding
StreamYard makes it easy to add a banner on the spot. That means while I am doing a live video I can easily type in the email address that I want the listeners to contact me at and it will display at the top or bottom of my video in real time. Ideally I would have call to action links already made up before I began filming. The branding tools are awesome. Logs are automatically added to the videos, backgrounds can be easily changed and overlays madeon Canva can be quickly installed giving the videos color and brilliance.
There is no reason to use any other streaming platform. This one is the fastest to learn, the easiest to implement and it is beautiful to behold.
Get it here https://streamyard.com/pal/c/6413749791752192