It took me nearly 4 months before I managed to sell my PR coaching

It took me nearly 4 months before I managed to sell my PR coaching

Many might have thought that if it doesn't sell in the first month, it won't sell later either - there is no demand for it, and it's pointless to sell something that is not needed. But how did I know that this idea is complete bullshit?

First of all, I believed (and still believe) that my coaching is a game changer for numerous entrepreneurs and expert businesses (and it has proven to be). Secondly, I had previously sold a different service - content production for companies (a service that is constantly purchased in the marketing industry) - but strangely enough, I faced the same obstacles before I got things working.?

If I had jumped into selling a new service, the following things would have needed to be done again:

  • New market research.
  • New sales message + value proposition.
  • A lot of new content creation.
  • Getting acquainted with the world of a new ideal customer.
  • Juggling all of these in practice, testing, and refining them over and over again.

This takes time and energy. And most likely, the same challenges would arise as with selling the previous service.

At the same time, while creating a value proposition for service number 10, you might wonder, "Where would I be if I had spent all this time selling the service that I am truly passionate about and believe in, instead of starting from scratch every time?"

? Learning and improving in any field takes time and energy.

? Be patient and focus on what you really want and making it work.

? Don't jump into something new just because "the previous one didn't work."

Nothing works if you interpret failure immediately when things don't progress as you expected.

Things also don't usually magically work for an entrepreneur - they are made to work through trial and error.

And about selling your own services - in the last 12 months, I have sold it over 200k times.

Fortunately, I remained patient.

If you are a coach or an expert entrepreneur, and you are ready to become a top expert in your field who effortlessly attracts new clients and opportunities by harnessing the power of PR, media, and a strong message, send me a message with the subject "game plan" - this week I will still have a free discovery call where we'll go through your situation and create the next steps for how you can move towards your goals.

And if we feel that our coaching could help you achieve your goals in terms of visibility and sales growth more easily, joyfully, and faster, we'll also discuss this possibility.

Book your Discovery Call now!

Reidar Wasenius

CEO, Voice at Lexofon Ltd + Personal Brainer at Breaks Finland

1 年

Sucess requires Sisu. ????

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