Too modest for more reach?

I’m currently working with a client to promote their upcoming webinar, and it’s been a powerful reminder of the massive impact KLT (Know, Like, Trust) has on marketing! KLT is all about the brand awareness content we put out to warm up a cold audience—without asking for anything in return.

When we first ran ads for a previous webinar, this client had never used KLT. As we tested and optimised the message and audience, the cost per registration dropped by 35% by the end of the campaign which was awesome. And we could have stopped there.

But this time, we’ve not only built on all that testing but also kept KLT running between promotions. As a result, the cost per registration has dropped by a whopping 55%.

The best part? We’re getting more sign-ups and leads without spending an extra cent.

Paid ads often get a bad rap, and I’m not surprised given:

1. The number of "cowboy" marketers out there taking on clients who aren’t ready, and
2. People blaming “the ads” when the real issue is an unclear offer, misaligned audience, or zero brand awareness.

If you’re ready to take control of your marketing and actually learn what works—rather than gamble your money away on guesswork—leave a comment! I have a few spots left in my signature program, Booked Out Brand, and the beta pricing won’t last long.

In Today’s Edition Of 1% Better…

• Incorporating KLT into your marketing mix for incredible results
• Trying to look modest is costing you 24x less reach
• Improve Your Brand In 30 Seconds: Make your profile Scannable
• My must-have content recording tool

Trying to look modest is costing you 24x less reach

I’m always surprised when business owners say they’re ‘too modest’ to build their personal brand. Too modest to increase your revenue? That just doesn’t add up.

Building a personal brand is a highly strategic way to grow your business—delivering up to 24x more reach compared to paying for ads to get the same visibility on your business page.

The irony is that ‘trying to appear modest’ is actually ego-driven—because it’s all about controlling how others perceive you. But here’s the thing: it’s not about you at all. It’s not about trying to be an influencer; it’s about establishing a credible online reputation that propels your business forward.

Improve Your Brand in 30 Seconds

??Make Your Profile Scannable

If you aren’t already, make sure almost all your social media posts have thumbnails with interesting, easy-to-read titles. When someone lands on your profile, they should instantly understand what you do and be enticed to explore further. One of the biggest mistakes I’ve seen in recent profile audits is the lack of scannable covers, making it unclear what the person does and who their content is for. People are busy, and if you don’t give them a reason to stay, they’ll move on.

This Weeks Top 3

?TOOL - Dji Osmo Mobile 6

I recently did a B-roll content shoot with my team in Sydney, and my amazing content creator, Madi, brought along this tool. It kept the phone incredibly steady while we were in motion, and the footage came out super clear. I bought one immediately after! (PS. We are offering half day shoots for Sydney based clients only, hit reply for more info)

??EVENT - Noosa Small Business Series

For anyone in the Sunshine Coast, I’m hosting the Noosa Small Business Series workshop on Thursday, 10th October, and I’d love to see you there! We’ll be diving deep into how to effectively use paid ads to boost your business.

??CONTENT - Building the Perfect Testimonial

We ALL need more and better testimonials—they’re one of the best ways to build trust. This is a fantastic guide to help you maximise yours.

Have any more questions for me? Head over to Instagram and shoot me a DM, let's chat!

Kady Founder @kadycreative @bookedoutbrand ?

Co-Founder @clientsondemand.au