Too Many Emails! Blame This

?? Speaking of: A tsunami of emails? Blame a leaky reporting structure ?

Sending too many emails erodes consumer engagement for 85% of brands. But a magic 15% (including Amazon and Groupon) seem to be exempt from this effect. Robert Rose explained how some companies have unlocked the secret of sending just enough of the right kinds of emails – and why others struggle.??

Watch his latest video or read the lightly edited script.

?? Looking forward to ContentRev digital event | Wednesday, December 14, 11:30 AM ET

One (free) registration. Four in-depth sessions. Expert advice on connecting content and revenue. Hosted by CMI’s Stephanie Stahl, this half-day online learning event offers insight into the building blocks of digital success, including optimizing digital experiences, accelerating revenue with content analytics, and building a syndication operation. Can’t make it that day? Register anyway – we’ll send you the slides and a link for on-demand access.??

?? Reading list:? 80+ content marketing trends and predictions for 2023 ?

Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their take on which content trends will have the most impact in 2023. Find out if you're adequately prepared for whatever may come (and where to focus if you're not).??

?? Chatting about: How to prove to your customers you’re amazing (with Melanie Deziel) ?

How often have you heard someone say content marketing is about building trust with your audience? But how exactly do you do that? Melanie Deziel wrote the book on the topic (Prove It: Exactly How Modern Marketers Earn Trust ). She’s sharing her insights on the Ask the #CMWorld Community livestream, hosted by CMI’s Amanda Subler, this Monday, December 12, at Noon ET.

?? Overheard: ChatGPT proves AI is finally mainstream — and things are only going to get weirder ?

Have we underestimated AI’s current ability? This article in The Verge (one of the many, many takes on ChatGPT that hit the newsfeeds this week) argues we may have – simply because we haven’t begun to test for them. So get ready to hear more about ChatGPT spitting out excel macros (as author James Vincent describes), college essays, blogs, and even business plans. (Want an opposing view? Ian Bogost, writing in The Atlantic, says to treat AI “like a toy, not a tool .”)?

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