TONG Global x Trip.com: Capturing Chinese Luxury Travellers
TONG Global
A cross-cultural agency closing the gap between brands and people in and out of China.
Sign up link: https://shorturl.at/SjNPl
18 months after China’s borders reopened, outbound travel has witnessed a remarkable resurgence. This travel boom is projected to reach 130 million trips in 2024, nearly reaching pre-pandemic levels of 170 million trips, with the UK and Europe emerging as the epicentre.?
Marquee events like the 2024 UEFA EURO and the Paris Olympics fuel this travel fire, alongside peak seasons like Golden Week and next year’s Chinese New Year.?
This presents a significant opportunity for hotel groups, luxury brands, department stores, retailers, real estate, fine dining, and other related industries to capitalise on a resurgent Chinese luxury travel market.?
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Film Producer VR Content Creator Executive Program Director of The Toronto Pan Afrikan Film Festival
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Partner at TONG Global
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