Tomorrow is today - Airport 4.0
Fabrice Godeau
Vice President | Helping airlines and GSA to embrace digital selling on the next-generation air freight procurement platform.
Can Airports & Airlines expect successful improvement in passenger flow with automation?
Fast, safe and innovative travel solutions are helping airports and airlines around the world to meet increasing travel demands.
In an industry where revenue hinges on mere minutes and every second counts, airports & airlines must look to new technology to accommodate increased passenger processing without compromising safety and security.
Air travel is continuing to grow at an unprecedented rate with the emergence of new airlines and routes, a burgeoning middle class and an increasingly global economy. The International Air Transport Association (IATA) expects demand for air travel to double over the next two decades with a prediction of 8.2 billion air travellers in 2037 (I should be enjoying my retirement with seamless travel).
This is both an opportunity and a threat for airlines and airports in Asia. They need to evolve and innovate to ensure efficient operations, but they must also provide the best possible experience for passengers.
Eastward shift in aviation’s center of gravity continues
The Asia-Pacific region will drive the biggest growth with more than half the total number of new passengers over the next 20 years coming from these markets. Growth in this market is being driven by a combination of continued robust economic growth, improvements in household incomes and favorable population and demographic profiles.
- China will displace the United States as the world’s largest aviation market (defined as traffic to, from and within the country) in the mid-2020s. The rebalancing of China’s economy towards consumption will support strong passenger demand over the long term.
- India will take 3rd place after the US, surpassing the UK around 2024.
- Indonesia is forecast to be a standout performer—climbing from the world’s 10th largest aviation market in 2017 to the 4th largest by 2030.
- Thailand is expected to enter the top 10 markets in 2030, replacing Italy which drops out of the ranking.
The bottleneck is infrastructure as it would not feasible to keep building new runways, new terminal to accommodate the fast growth. Processing time will increase with traffic.
What is the solution? Does Airport 4.0 with advanced processing & automation is the right most cost effective answer to the challenge?
Airports are investing in advanced self-service systems to enhance the passenger experience and speed-up check-in times in the terminal.
All our project start with a strategy. Basically prioritising people, putting the human experience at the beginning of the design process.
The successful airports and airlines will be those who have develop an empathic approach. Focus on the passenger experience, changing the model from technology centric to X factor (or Experience) centric.
I strongly believe that we should put the human experience at the beginning of the design process. Assess the current “As is” of airports and airlines, execute Entreprise Aerial Mapping.
What is Enterprise Aerial Mapping (EAM)? Proudfoot CEO, Pamela Hackett discusses the importance of implementing the wall-to-wall, bottom-up look at your business, both good and bad, through a people-first-focused lens.
More than technology
For many, Airport 4.0 is about technology, innovation. For us it is about putting human experience at the beginning of the process.
Designing Airport 4.0 requires a most valuable quality - empathy.
Empathy is the cornerstone of design so does our solution design.
We interrogate the people. From the process of interrogating and empathy, then is when the solution design kick in.
Working on implementing a new travel experience for Tier 2 airports and airlines in Asia, new technology such as biometric journey should be easy accessible and
"You’ve got to start with the CUSTOMER EXPERIENCE and work back toward the technology” Steve Jobs
The journey of the future is ready now. Increasing use of digital identity management, automation and robotics.
Stakeholder Engagement and Management, Strategic Partnership Development, Project Management
6 年Good article! Can't wait to experience it
Vice President | Helping airlines and GSA to embrace digital selling on the next-generation air freight procurement platform.
6 年Indeed we are working on the concept of E2E (end to end passenger journey) that include a seamless security and immigration gates. T4 as per above video is a good exemple. IER is working on a proof of concept with Azli M. to implement E2E seamless travel experience in Malaysia and across the region. In 2019, you will start to experience it Malaysia, Singapore, Hong Kong... some discussions in Vietnam, Indonesia. Biometric technology enable secure verification validated and recognised by government authorities. Like you, I cannot wait to experience it!
Strategic Project Management | Product Development | Leading Teams & Using Data to Boost Growth
6 年Despite airlines' innovations (self check-in, luggage drop point, etc.), one of the biggest low-point of passengers' experience is the immigration area. And it will be as long as governments will continue to proceed to individual and manual check of every passengers. Interesting to note some initiative (unfortunately not available everywhere) : - Autogate for residents - Autogate for foreign workers? - In Malaysia, the testing of an autogate for tourist (Borderpass.com) What if your view about it? Do you work with government, and do you see a change of mindset?