Tokenized Loyalty Programs: NFT Rewards in Music, Fashion, & Spirits
PUSH By Keyspace
Empowering brands with mobile-first loyalty: Unlocking the power of no-code mobile wallet passes
Welcome to another edition of the PUSH By Keyspace newsletter! This week's issue will look at the latest developments in NFT-backed loyalty programs.
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This week, we will focus on NFT activations and tokenized loyalty programs and how they are helping brands create more personalized customer experiences. We will be taking a look at Celebrity chef Guy Fieri and Grammy Winning Artist Sammy Hagar's new Web3 loyalty program to promote their joint venture Santo Spirit, as well as how Harry Styles onboarded over 5,000 people into web3 through a new app, EVNTZ. These use cases show how impactful digital collectibles can be! Take note.
We invite you to follow us for key insights and updates on all things?#digitalcollectibles. Stay tuned for more informative content and industry news in the following newsletter. Thank you for reading!
In case you missed it...
In today's fast-paced digital world, brands constantly search for innovative ways to connect with their customers and gain a competitive edge. Digital Collectibles have emerged as groundbreaking technology with the potential to revolutionize marketing strategies.
This blog post will explore how brands can leverage Digital Collectibles to enhance customer engagement, build trust, and drive business growth.
Digital Collectibles have the potential to transform the marketing landscape for brands. From revolutionizing loyalty programs to building trust through verifiable product authenticity, NFTs provide exciting possibilities for customer engagement and business growth. By embracing this technology, brands can stay ahead of the curve, connect with younger audiences, and unlock new revenue streams. It's time to explore the power of NFTs and revolutionize the future of marketing.
In the News
Celebrity chef Guy Fieri and Grammy Winning Artist Sammy Hagar recently launched a new Web3 loyalty program to promote their joint venture Santo Spirits. Members can participate in virtual tastings of the Tequila with Fieri or Hagar, receive autographed collectibles, and possibly receive non-fungible tokens (NFTs).
Key Takeaway: The article shows that a growing number of millennials and Gen Z consumers prefer Web3 experiences, partly because it allows for a one-to-one connection between brands and customers.
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British pop star Harry Styles' concert at Slade Castle in Ireland utilized a blockchain-based rewards app created by EVNTZ, allowing fans to earn NFT-based rewards. Fans could book transportation, access merchandise, and post photos to social media via the app while earning NFT-based rewards. Offering a clean UI and easy user flow, the app provides a seamless entry point into blockchain technology and can enhance fan engagement and loyalty.?
Key Takeaway: The use of blockchain-based tools and rewards is a growing trend in marketing, providing brands with unique ways to connect and engage with their customers.
Lacoste, the French fashion brand, has expanded its NFT ecosystem by introducing rewards and co-creation features for its UNDW3 community. The brand aims to provide an immersive digital experience and embrace the possibilities of Web3 technology. Genesis Pass holders can convert their NFTs into UNDW3 cards, granting access to interactive features like creative sessions, contests, and video games. The platform also rewards users' activity with points, enhancing the rarity of their NFTs and building a sense of community.
Key Takeaway: Lacoste's commitment to innovation and embracing the digital revolution shows the potential for NFTs to redefine customer experiences and brand engagement in the fashion industry.
The blog article discusses how Web3 technology can be used to improve customer engagement by rewarding them for their feedback and contributions to creating new products or services. It presents a range of examples, including a Starbucks survey platform that spawned new products and a Latinx haircare brand that rewarded customers with free products for providing feedback. The article suggests that digital tokens could provide social recognition and value to those who provide ideas. The article also presents three levels of co-creation under the Web3 paradigm: individual, cohort, and community. The investment associate at Multicoin Capital believes rewarding customers for contributions will create happier customers and lead to long-term retention.
Don't want to read the articles? Check out our latest episode of Win With Web3!
Jonathan Hessing and Daniel Vehar break down all these news articles and provide their thoughts and insights.
We're bullish on #DigitalCollectibles. There are so many ways they can benefit your business and empower your customers. Check out this clip from Jonathan Hessing to discover how?#NFTs?can upgrade your customer engagement strategies.
Thank you for being a part of our newsletter community! We hope you enjoyed this week's edition and found it valuable for your marketing endeavors. At Keyspace Studios, our mission is to empower marketing professionals like you with the latest insights and trends in digital marketing.
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Suppose you're eager to explore how our platform can help you unlock new avenues for monetizing your audience and building your digital collections. In that case, we invite you to?schedule a personalized demo?with one of our experts. They will guide you through the possibilities and show you how our platform can elevate your marketing strategy.
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